Google SEO Audit: The Modern SWOT Analysis For Your Business

Google’s search engines use many variables to determine which pages of a website are displayed first in the search results. Although Google’s exact search engine algorithm is a closely guarded secret, there are proven strategies and techniques one can do to improve their standings in the search rankings.

Google SEO Audit

The term for this is (SEO) Search Engine Optimization. With SEO, the organic search results (shown just below the paid ads) are where you want your business’ website ranking near the top. One of the most important foundational steps in the process is getting a Google SEO audit done on your website.

Considered the modern SWOT analysis for your business website (SWOT = strengths, weaknesses, opportunities, and threats,) SEO site audits are, in a nutshell, when someone is employed to examine a site with tools and their web expertise to pinpoint areas that need improvement.

The Importance of Google SEO Audits

Google’s Panda is a search filter that was introduced in February of 2011. It was designed to stop sites with poor quality content from getting ranking in Google’s top search results. Panda can adversely affect a website with thin, duplicate or low quality content.

Keeping the website up to date and optimized will keep the site out of Panda’s clutches. Google’s Penguin is a search filter that was designed to catch sites that are spamming their search results. These sites do this by buying links or getting them through link networks designed to boost Google ratings.

The Backbone of Google SEO Audits

SEO site audits are when a professional SEO company like ClickCentricSEO.com or an individual SEO expert is employed to examine a site with tools and their web expertise to indicate each of the four elements of SWOT.

There are many types of site audits. Here are some of the most common ones;

  • Security Audits – For site vulnerability are especially important for high value and high risk sites.
  • Red Flag Audits – Assesses a site for potential penalty issues.
  • Site Health Audits – Assesses the general site health or when there is an issue of decreased traffic.
  • Competitive Site Audits – Assesses site gaps with a sites competitors to see if there are any opportunities for growth.
  • Penalty and Recovery Audits – Assesses when a site has been algorithmically or manually penalized.
  • Attacked Site Audits – Assesses when a site has been attacked by negative SEO methods.
  • Usability Audit – Assesses a website’s usability.

The Google SEO audit is a technical analysis of a website. Based on that analysis, internal linking and keywords are analyzed and evaluated. Off-site aspects of the website includes online reputation, competitors, external linking and movements on the market.

Ensure Your Site is Google-friendly & Rankworthy

Googlebot is Google’s web crawling bot, often called a spider. Google uses a huge array of computers to “crawl” for billions of pages on the web. Googlebot’s crawl begins with a list of webpage URLs, generated by previous crawl results and enhanced with data provided by webmasters.

By getting a SWOT analysis for a website, it offers an evaluation of the website’s strengths and weaknesses. This evaluation is critical for any business that want’s to ensure its website is Google-friendly and rankworth for SEO.

Strengths and weaknesses looks internally at the business and see what the business can do to succeed. While most of the analysis is very subjective, it can provide many benefits for a business. These include insight on how the business can grow and by understanding industry structure by using the SWOT analysis in a profitable business plan.

OIC Group: Peoria’s Leading Source for SEO-friendly Web Design

Unlike other web design companies in Peoria, IL, OIC Group, Inc. has positioned itself as local innovator in the Peoria web design community. By offering a wide spectrum of web marketing solutions, coupled with CMS-integrated SEO-friendly web design, OIC Group has taken its business beyond Peoria, Illinois to serve companies all throughout the globe.Peoria SEO Web Design OIC Group

Below we share some insights as to what defines OIC Group as Peoria’s leading source for SEO-friendly website design and Internet marketing solutions.

Providing a Complete Array of Web-based Solutions

The channels that are most influential in the increasing of traffic to a website are Pay Per Click (PPC) and organic Search Engine Optimization (SEO). Unlike other Peoria website designers who minimize their focus, therefore minimizing your potential traffic, the OIC Group focuses on the overall usability of your company’s website as well as your post-click activity. Therefore OIC is not simply driving traffic to your site, they are also assisting in the conversion of that traffic after consumer land on your site. SEO-friendly Website Design

Most all other SEO and internet marketing companies merely drive leads and traffic to your site, where as the OIC Group takes it a step further by implementing conversion rate optimization. This is a method to improve upon your web site’s funnels of conversion after a potential customer lands on your site. The web optimization team has systematically been able to develop strategies that will have a positive impact upon your company’s bottom line.

Websites that are very well optimized have top ranking keywords within organic search results and are perceived with a greater sense of credibility and increased trust when it comes to users. The likelihood of clicks becoming conversions is higher than those of alternate forms of marketing via the internet.

Unlike Other Web Design Companies in Peoria, IL

Yet before traffic can be driven, a site must be built and search engine friendly. A SEO friendly designed website will take into consideration a variety of elements including respect of the HTML coding structure (more commonly known as the webpage’s back-end). The web design services at OIC Group has its center based upon being search engine friendly. Their extensive experience in the area of search engine optimization coupled with development and design services and expertise guarantee a success and user friendly website for your company.

The vast majority of web design companies utilize content management system (CMS) software as they build sites for clients. The OIC Group uses their very own software that was developed in-house and is called Exponent CMS. This software has been constructed with the top priorities of search engine optimization as well as flexible web design. As a result, Exponent CMS allows the OIC Group to build optimized websites that rank harder and faster than those of other companies that are CMS based.

Effective SEO & Web Design Programs

Search SEO-friendly web design is unlike traditional web design, it is an ongoing project. An effective and proficient SEO and web design firm will be constantly tracking and monitoring the performance of your site; while making adjustments as needed. Additionally, a proficient SEO firm will offer your company the following niche services: link building, SEO writing, inbound marketing, and social media. Being the exceptionally proficient firm that it is, the OIC Group offers all that has been listed above. Consumers are encouraged to view their various packages and utilize the one that will best fit the needs of their company.

OIC Group’s Peoria, IL HQ offers more than qualified to streamline the SEO process due to their ability to specialize in search engine friendly web site design. The company is defined by their expertise and impeccable service record. To learn more, check them out online and or connect with them on Google+.

Website Makes Machine Embroidery Designs Seamless

Windstar Embroidery Designs is a company which creates, digitizes and sells sewing machine embroidery designs via its website. The machine embroidery designs (which are placed in their respective categories depending on what they signify can) be purchased and downloaded instantly at website.Windstar Embroidery Designs

It is love for art that makes Windstar Embroidery Designs such a big force in its niche for sewing machines embroidery designs. If you have bought any of their designs or intend to, you might want to know what goes on in the industry until that moment when a design is out and ready for download.

Highly Specialized & Personalized Support

Sewing Machine Embroidery DesignsOperations at Windstar Embroidery Designs are spearheaded by a couple. Deb Schneider is the creative genius behind creating and digitizing the designs while her husband Tom takes credit for developing the company’s website; although development is a one time job, he updates the website when it is necessary. For instance, he has to make updates when a new design is out and ready to be listed among the hundreds on the site.

Machine embroidery design digitizing is not a task at which anyone can thrive unless they have a burning desire to toil for the mere satisfaction one earns from their handiwork. This is what Deb Schneider and a handful of other equally skilled staff members do all day. She admits that it takes time to have a design ready although for her, every minute of it is fun. Digitizing is the most grueling and time consuming part of it all; many hours will go into a design before its first sew-out test after which more test are run before it is put up for sale.

Windstar turns out many designs with every passing year but each one of them must of the highest quality. Before it is available for download, each design is refined thoroughly to ensure that they stitch out smoothly in a way which will not disappoint the customer. The designs are digitized using an APS-Ethos while the test sew-outs are done using a Brother PR-600.

What Makes Windstar Embroidery Designs’ Website So Simple

More technical details about the machine embroidery designs from Windstar and its website make it easy for users to find what they need.

  • The quality of sewing machine embroidery designs depends on several factors. For the love of it, Windstar researches on new techniques to make their products even better. Below is what a customer should expect from their current designs.
  • Each design is manually patched and pathed for smooth and efficient stitching.color threads
  • Available in different formats including Brother (PES), Janome (JEF), Melo (EXP), Husqvarna/Viking (HUS), Tajima (DST) and Singer (XXX).
  • Windstar ensures that each design is digitized with the proper underlay; neglect brings about the push/pull which is very frustrating.

Designs are digitized with the fewest number of stitches so that each one of them will produce great results. Not to mention, the selection is vast with thousands of options and tons of categories ranging from Christmas machine embroidery designs to alphabets, fonts, and symbols.

Windstar Embroidery is not only a repository for designs on sale but also a source of information for embroidery enthusiasts. As said earlier Deb Schneider likes researching and experimenting; she will therefore not hesitate to share something if she discovers an interesting bit. In addition a customer can always rely on the company for help before or even after a purchase.

Learn more and visit the Facebook or Google+ page of Windstar Embroidery to keep in touch.