A Short Guide on Optimizing Your Site for Local Search

local SEOLocal search rankings can be a goldmine for business owners looking to grow to acquire new business on the local level. Dominating local search results isn’t a daunting task if you know each of the underlying factors and how to optimize your websites and business listings to rank higher in the Google local search results.

What factors impact local search ranking?

If you ask Google, they will tell you about three primary factors they consider important for ranking local listings.Google Local SEO

  • Relevance: whether your local listing closely matches to what someone is searching for. This means you need to provide Google complete business information to help them better understand your business.
  • Distance: proximity of your local listing to the user-specified location in their search query.
  • Prominence: refers to how popular your business listing is i.e. how frequently people visit your business offline as well as online.

What are the underlying factors?

But if you in depth there are many factors which play a very important role in helping Google decide the rank of a listing in the search results. Read on to understand these and what you need to know for optimizing your business listing to appear more frequently towards the top of the local search results.

Domain Authority SEO Authority

One of the most pivotal factors that can influence a business’ ranking in the Google local listings is the site’s domain authority. This will also translate to the site’s ranking potential in Google organic search.

Organic Search Ranking

It may be not obvious, but Organic Rank has good amount of impact to ranking. You are quite likely to appear in top 10 of the local listings if your website ranks 1-10 in organic search results too.

Keywords & Business Name

Having a keyword in the business name is the second most popular factor. Analysis tells that if the business name has the keyword in it, the business listing will show up higher in the search results by about 1.5 spots.

How to optimize a Google listing for higher ranking?

Below are the techniques that have been found to have positive correlation with the Google Local Search rankings. If you outsource these solutions, it’s best to find a very niche and specialized SEO company, such as OptimizedSurgeons.com, who has experience providing SEO services to specific businesses (i.e. plastic surgeons.)

Links Local SEO Listings

Links have always been the key differentiator even in case of Google My Business Rankings. When more people are talking about your business on social media or blogs – link generation is a direct signal that your business is more popular and should be ranked higher in a related search result.

Local Signals & Citations

Consistency of citation can be an important factor to getting you into the top of local search results, so it’s advisable not to ignore them. This means you need get the citations cleaned up and improved consistently over time. Having said this, the volume of citations doesn’t seem to have any relation with the rankings.

Better Profiles Win

Things like having more positive reviews and photos can help tremendously, not to stress on the fact that Owner Verified (OV) profile is a must for performing better in the search results.

Local SEO Myths

There are some myths in the world of local SEO that are better to be ignored right away.

But even though, good number of profile views might seem like the main factor, it is possibly not and data shows this. Eventually, if you are ranking well due to primary factors shared above, it’s highly likely that your listing will rank higher and receive more profile views.

Geo text variables are also a local SEO myth. City and state in title don’t seem to be correlated with local search performance. It’s an old assumption that using of these in <title> tags, on-page copy and in URLs influences how you get ranked in those cities. But looking at the data, there’s no significant correlation with this with better performance in local search results.

Advanced Eommerce SEO Tips for 2015

As 2015 approaches, a lot of things in the Internet marketing world are going to change and that includes traditional ecommerce SEO strategies for online stores. SEO 2015 Ecommerce

As ecommerce SEO grows to become more complex and search engines continue to raise their standards, you will need to do more than the common SEO techniques that used generate decent returns (i.e. meta data optimization and keyword inclusion).

This article is help you step outside the box of tradition thinking. Here are a few more advanced ecommerce SEO tips and strategies that will keep your online business afloat and thriving as we enter a new era of e-marketing.

1) Schema Markup

Schema markup are one of the most overlooked yet highly powerful ecommerce SEO strategies that emerged recently in just the past couple years. Schema markup is semantic vocabulary you attach to your website content (in basic HTML format) for search engines to better understand the content. As a result, search engines like Google provide more informative results to online users when searching keywords that relate to your business.

For example, the perfect Schema for a theatrical company could use their monthly calendar for shows as the meta-description that appears on search pages. This information becomes the schema markup, which any user would find useful when they are looking for particular shows to attend.

Other forms of Schema markup that will benefit ecommerce business include using names for new product as keywords, in-stock info or product availability, pricing, social sharing features (like Facebook or Twitter) or allowing users to pin items to their Pinterest boards.

2) High Resolution Images

Using optimized images isn’t enough anymore, search engines are now favoring quality images used on websites or advertising. It will be wise to invest in a good camera for capturing your new products or hire professional photography services for your product shoot.

An image with a size starting somewhere around 400kb-800kb has some quality resolution to be used on online ads. Clear and attractive images also encourage online users to click on the link; especially when posting ads on social media. Just be sure to optimize your images for faster rendering, as well as keyword inclusion for ecommerce SEO. For a good SEO guide on image optimization, click here.

3) Microdata Information SEO Ecommerce

Microdata is another form of semantic vocabulary used to attach clear meaning to online content for search engines. The best part about microdata is they are customizable to a more specific form to improve on leads. Microdata add more meaning to your HTML setup giving search engines more accuracy when leading internet users to specific information on your ecommerce website.

4) Track Your Heat Map

Your ‘Heat Map’ is the pattern of movement online users make with their cursor when browsing your website. A Heat Map will help you know on what part of your website clients are hovering to or lingering on more. With this information you can plant ecommerce SEO links strategically to encourage the users to click on them. Heat maps can also help you change website layout to a more SEO friendly version.

5) Social Signals

According to most professional ecommerce SEO analysts, social signals may not have a direct correlation to search engine ranking but they have been seen to have a causal effect in improving rankings. Social signals have a direct and indirect effect on organic rankings.

Directly, the signals help improve likes, page shares, user following, number of mentions on business products or links on social media pages. Indirectly, social signals increase inbound links and improve citations, increase positive user reviews and improve how long a user stays on your ecommerce website or visits again.

As we move towards a more complex channel in promoting online businesses, it is crucial to conform to the changes early in advance to keep your business on the same page with search engines. The above ecommerce SEO strategies are the advanced formula you will need to be successful in ecommerce SEO in 2015.

The Ultimate Local SEO Checklist for 2015

As we wind-down 2014, we also down our tools on the conventional methods for SEO campaigns. 2015 will see a shift to a new concept called web presence optimization and businesses will be required to revise their current SEO listings and strategies to position them better for next year. There are several things to check as you prepare your business for new local SEO strategies for 2015. local SEO checklist

Evaluate Your Business

There are three important questions to ask about your business; where is your business now? Where do you want it to be? Where should it be? This will also mean running a checklist on all your local SEO listings in search engines which include the business name, email address, local phone number, website address and toll-free call number. If you don’t have a website for your business yet, this is the time to get one; that is if you want to stand a chance competing against established online marketing websites.

Get Connected on Google+

Every local business wants their brand to be ranked first on Google and if you are starting out with a website then you need a Google+ page to begin with. As you customize your Google+ profile, include all the details you can, such as your primary business categories, address, toll-free and local phone number and photos for both your profile and cover picture. This web property will help your company’s local SEO strategy.

Social Media Integration

Remember social media is a powerful marketing tool today and one easy way to get highly ranked in search pages. As you verify your NAP with Google directories and Data providers, you also need to make sure the information is consistent on social media websites like Pinterest, Facebook, Twitter or Yelp.
Citations local SEO

Be Consistent with Your Business Details

As you proliferate your business name, address and phone number (or “NAP,” in short) throughout the web, make sure they read the same everywhere. Search engines will easily index consistent information and rank it highly. On the other hand contracting business information may result to a harsh penalty by Google or Yahoo, so do it right the first time. For more information about this, visit the local SEO guide at www.TCTopofMind.com

Address All Aspects of On-site SEO

This is everything you do to your website to ensure it’s properly set-up for local SEO success. Check your URLS, are they SEO-friendly? Have you added Google maps on your contact page for clients to find you easily? Do you have your name, address and phone number on all your webpages? Are you using Schema markup where needed? Is your website earning or generating backlinks to build authority and search rankings?

For more information about on-site SEO and learning some powerful web presence optimization tips, we encourage you to scope out some of the local on-site SEO resources found at the Web Presence Group.

Get in Touch with Data Providers Traverse City SEO

Once you have your website content verified and all local SEO mapping set on search engines, you then need to verify your listings before submitting them to Data providers. These Data Providers will be responsible for providing your business NAP to various platforms on the web, thus you need to be sure that your listings don’t contradict. To understands how Data Providers operate, you can Google some of the industry players like Axciom, Infogroup, Factual and Neustar Localeze.

Besides verifying this long list of local SEO strategies don’t forget to treat your customer right. Aim to improve the loyalty of your customers to your brand and make it your business to know and understand their online experience with your website. Provide customer incentives or ready online product reviews whenever the customers requires, it’s a small gesture that will leave a lasting impact on your customers.