The “SEO is Dead” Debate Demystified

SEO has been one of the most effective means to improve the online presence of a business or brand. The progression of SEO constantly evolves with new and innovative ways to boost visibility and traffic, helping all types of businesses amass a greater audience and exploit untapped markets.

SEO

In the greater search marketing community, there seems to be a divide among the experts regarding the viability of SEO in today’s ever-expanding world of digital platforms. While some contend that SEO is still well alive and thriving, others support the notion of SEO being long dead and a thing of past.

The arguments behind the latter group are vast, ranging from points made about traditional SEO techniques losing their efficacy to social media platforms now paving the way. While these points do hold some validity, they don’t tell the complete story behind the “SEO is Dead” debate.

Redefining the Role of SEO

The acronym SEO seems to have played a major rule in obfuscating the true meaning and purpose of the term SEO and associated SEO activities. SEO, at its honest, core is comprised of “white hat” techniques employed to make a website more visible and accessible to specific individuals seeking relevant information (data, reviews, products, services, etc.) associated with the website.

Over time, people have started thinking of SE0 as manipulative, using black hat techniques to remain atop search results for specific keywords. Unfortunately not uncommon, some SEOs narrow-mindedly reach of higher rankings at the expense of quality content. And many of them are successful to seeing top rankings, whether or not they site itself actually serves any value.

Tyler Tafelsky, Senior SEO Specialist of Captivate Search Marketing in Atlanta, states that:

“SEO has dramatically changed over the years from achieving easy yet sketchy wins with simple keyword optimization to now more user-centric strategies that put quality content and superior usability on the forefront. Many still consider SEO the former techniques that have gone by the wayside, yet our definition remains consistent and our best practices continue to evolve.”

As an advocate of content marketing-driven SEO strategies, Tafelsky and the team at Captivate continue to evolve the industry standard in search marketing.

SEO Degrading Reputation

As Sam Mc Roberts, CEO at VUDU Marketing puts it in his interview with Jayson Demers of Forbes:

“Google relies upon having excellent search results to ensure that people will continue using them when they make searches. SEOs were muddying the search results with crappy sites resulting in a degradation of the overall search result quality And this is where all the “SEO is dead” talk stems from Google has made so many changes that directly impact SEO tactics that the message is crystal clear: ‘SE0s: Stop messing with our search results.'”

It is evident from Sam’s insight on this subject that Google is actively combating the black hat SEO techniques and has made no secret of that fact. Google is meting out harsh punishments to the exploiters and manipulators of its algorithm.

The War Between Good & Bad SEO

So, the notion that SEO is Dead is true to the extent that it is dead or a dying art for the con-artists of the SEO world but for the experts who are relentlessly working hard to make their websites more authentic and relevant, SEO is alive and thriving. In fact, they have google standing by them and rewarding them for their efforts and when a tech giant such as the Google itself stands by you in something, you know it isn’t going to fade away so quick.

Andrew Girdwood, Head of Media Technologies at Signal and a guest blogger for Econsultancy puts it, SEO is D.E.A.D. It is all about: D: Data E: Engaging the A: Audience D: Matching intent with discovery.

Conversely, Andrew makes the point that actually supports the all alive and well idea behind a more modern SEO approach.

“That’s why D.E.A.D. is a pretty good way to remember modern SEO. If you’re always thinking about data, engagement, audiences and discovery as you plan your campaigns you’ll have a far greater success.

So all in all, SEO isn’t dead but it is evolving by every passing second and it is evolving for the betterment of the SEO community by rewarding the smart and hard workers while penalizing the manipulators.

A Short Guide on Optimizing Your Site for Local Search

local SEOLocal search rankings can be a goldmine for business owners looking to grow to acquire new business on the local level. Dominating local search results isn’t a daunting task if you know each of the underlying factors and how to optimize your websites and business listings to rank higher in the Google local search results.

What factors impact local search ranking?

If you ask Google, they will tell you about three primary factors they consider important for ranking local listings.Google Local SEO

  • Relevance: whether your local listing closely matches to what someone is searching for. This means you need to provide Google complete business information to help them better understand your business.
  • Distance: proximity of your local listing to the user-specified location in their search query.
  • Prominence: refers to how popular your business listing is i.e. how frequently people visit your business offline as well as online.

What are the underlying factors?

But if you in depth there are many factors which play a very important role in helping Google decide the rank of a listing in the search results. Read on to understand these and what you need to know for optimizing your business listing to appear more frequently towards the top of the local search results.

Domain Authority SEO Authority

One of the most pivotal factors that can influence a business’ ranking in the Google local listings is the site’s domain authority. This will also translate to the site’s ranking potential in Google organic search.

Organic Search Ranking

It may be not obvious, but Organic Rank has good amount of impact to ranking. You are quite likely to appear in top 10 of the local listings if your website ranks 1-10 in organic search results too.

Keywords & Business Name

Having a keyword in the business name is the second most popular factor. Analysis tells that if the business name has the keyword in it, the business listing will show up higher in the search results by about 1.5 spots.

How to optimize a Google listing for higher ranking?

Below are the techniques that have been found to have positive correlation with the Google Local Search rankings. If you outsource these solutions, it’s best to find a very niche and specialized SEO company, such as OptimizedSurgeons.com, who has experience providing SEO services to specific businesses (i.e. plastic surgeons.)

Links Local SEO Listings

Links have always been the key differentiator even in case of Google My Business Rankings. When more people are talking about your business on social media or blogs – link generation is a direct signal that your business is more popular and should be ranked higher in a related search result.

Local Signals & Citations

Consistency of citation can be an important factor to getting you into the top of local search results, so it’s advisable not to ignore them. This means you need get the citations cleaned up and improved consistently over time. Having said this, the volume of citations doesn’t seem to have any relation with the rankings.

Better Profiles Win

Things like having more positive reviews and photos can help tremendously, not to stress on the fact that Owner Verified (OV) profile is a must for performing better in the search results.

Local SEO Myths

There are some myths in the world of local SEO that are better to be ignored right away.

But even though, good number of profile views might seem like the main factor, it is possibly not and data shows this. Eventually, if you are ranking well due to primary factors shared above, it’s highly likely that your listing will rank higher and receive more profile views.

Geo text variables are also a local SEO myth. City and state in title don’t seem to be correlated with local search performance. It’s an old assumption that using of these in <title> tags, on-page copy and in URLs influences how you get ranked in those cities. But looking at the data, there’s no significant correlation with this with better performance in local search results.

Google SEO Audit: The Modern SWOT Analysis For Your Business

Google’s search engines use many variables to determine which pages of a website are displayed first in the search results. Although Google’s exact search engine algorithm is a closely guarded secret, there are proven strategies and techniques one can do to improve their standings in the search rankings.

Google SEO Audit

The term for this is (SEO) Search Engine Optimization. With SEO, the organic search results (shown just below the paid ads) are where you want your business’ website ranking near the top. One of the most important foundational steps in the process is getting a Google SEO audit done on your website.

Considered the modern SWOT analysis for your business website (SWOT = strengths, weaknesses, opportunities, and threats,) SEO site audits are, in a nutshell, when someone is employed to examine a site with tools and their web expertise to pinpoint areas that need improvement.

The Importance of Google SEO Audits

Google’s Panda is a search filter that was introduced in February of 2011. It was designed to stop sites with poor quality content from getting ranking in Google’s top search results. Panda can adversely affect a website with thin, duplicate or low quality content.

Keeping the website up to date and optimized will keep the site out of Panda’s clutches. Google’s Penguin is a search filter that was designed to catch sites that are spamming their search results. These sites do this by buying links or getting them through link networks designed to boost Google ratings.

The Backbone of Google SEO Audits

SEO site audits are when a professional SEO company like ClickCentricSEO.com or an individual SEO expert is employed to examine a site with tools and their web expertise to indicate each of the four elements of SWOT.

There are many types of site audits. Here are some of the most common ones;

  • Security Audits – For site vulnerability are especially important for high value and high risk sites.
  • Red Flag Audits – Assesses a site for potential penalty issues.
  • Site Health Audits – Assesses the general site health or when there is an issue of decreased traffic.
  • Competitive Site Audits – Assesses site gaps with a sites competitors to see if there are any opportunities for growth.
  • Penalty and Recovery Audits – Assesses when a site has been algorithmically or manually penalized.
  • Attacked Site Audits – Assesses when a site has been attacked by negative SEO methods.
  • Usability Audit – Assesses a website’s usability.

The Google SEO audit is a technical analysis of a website. Based on that analysis, internal linking and keywords are analyzed and evaluated. Off-site aspects of the website includes online reputation, competitors, external linking and movements on the market.

Ensure Your Site is Google-friendly & Rankworthy

Googlebot is Google’s web crawling bot, often called a spider. Google uses a huge array of computers to “crawl” for billions of pages on the web. Googlebot’s crawl begins with a list of webpage URLs, generated by previous crawl results and enhanced with data provided by webmasters.

By getting a SWOT analysis for a website, it offers an evaluation of the website’s strengths and weaknesses. This evaluation is critical for any business that want’s to ensure its website is Google-friendly and rankworth for SEO.

Strengths and weaknesses looks internally at the business and see what the business can do to succeed. While most of the analysis is very subjective, it can provide many benefits for a business. These include insight on how the business can grow and by understanding industry structure by using the SWOT analysis in a profitable business plan.

New Website Provides Advanced Ecommerce SEO & Marketing Strategies

As the shift towards the digital shopping environment continues strong, SEO and ecommerce marketing will be a prime focus of many online retailers. Every aspect of online engagement relies on proper optimization and execution which drives traffic and shapes other aspects of product promotion, search marketing, and overall online visibility. In order to succeed at running and managing your online store, ranking above competitors in search results is key to success.

Ecommerce SEO Marketing Strategy

Ecommerce SEO marketing is a prime avenue for any online store looking to increase it’s customer base. There are many sites that offer SEO services for ecommerce sites; however, not all of them can guarantee high quality effective and measurable optimization services. It is upon business owners and ecommerce marketing teams to look for professionals with credible previous statistics.

Trusted Ecommerce SEO Tips & Strategies

One of the major challenges businesses have is in choosing the right company that can handle their optimization requirements. It is important to remember that application of inappropriate strategies and techniques may result in drastic negative impacts that can include fines and penalties from search engines like Google.

Ecommerce SEO Marketing (EcommerceSEOMarketing.com) is one of the most reputable platforms offering various SEO solutions for ecommerce websites and online businesses in general. Although the platform is relatively new, it has already handled some SEO for various businesses and its results are remarkable. The site utilizes a blog format that promotes learning and visitors can quickly grasp the basics of website optimization and SEO without spending any cent. The site is purposely designed in the educational-driven blog format and one can easily mistake it for a resource blog.

Ecommerce SEO Marketing features various articles containing insights, tricks and tips of developing superior SEO strategies and effectively implementing them to achieve higher ranking. However, they handle more than just providing relevant professionally researched information. This new site provides various solutions for optimization including the reputed Schema markup.

Leveraging Schema Markup for Ecommerce SEO

Schema markup has been widely accepted and is recognized by search engines like Google, Bing and Yahoo. It allows search engines to distinguish website contents and understand them when ranking. The specific contents like reviews, keywords, descriptions, Meta data, people and addresses can all be identified and understood better by search spiders.

Schema also enables quick and easy integration of other tools into the website without affecting ranking. There are various types of schemas including web page,calls-to-actions, search action, rating, brand person and objects among many others.

Ecommerce SEO Marketing also provides SEO and visibility solutions like strategy creation, website development, and management, integration of third party applications and tools as well as content management and marketing. They offer SEO audits for ecommerce sites to determine how existing strategies and tools are performing and identifying new areas which can be enhanced to improve ranking. There are three main audits available including link profile audit, front end audit and technical SEO audits.

This site is suitable for both small startup ecommerce sites and well-established businesses that require heightened optimization. They provide nicely structured high quality information as well as comprehensive ecommerce SEO solutions.

About 45% of all sales transacted in online ecommerce sites stem from organic search in engines like Google, Yahoo and Bing. This is why ecommerce businesses must employ superior SEO marketing strategies to increase website rankings. The abovementioned site provides an easier way of learning SEO tips and tricks. It also has vigilant customer support team that responds to all questions and inquiries. The blog format used allows quick learning and makes reading more interesting.

OIC Group: Peoria’s Leading Source for SEO-friendly Web Design

Unlike other web design companies in Peoria, IL, OIC Group, Inc. has positioned itself as local innovator in the Peoria web design community. By offering a wide spectrum of web marketing solutions, coupled with CMS-integrated SEO-friendly web design, OIC Group has taken its business beyond Peoria, Illinois to serve companies all throughout the globe.Peoria SEO Web Design OIC Group

Below we share some insights as to what defines OIC Group as Peoria’s leading source for SEO-friendly website design and Internet marketing solutions.

Providing a Complete Array of Web-based Solutions

The channels that are most influential in the increasing of traffic to a website are Pay Per Click (PPC) and organic Search Engine Optimization (SEO). Unlike other Peoria website designers who minimize their focus, therefore minimizing your potential traffic, the OIC Group focuses on the overall usability of your company’s website as well as your post-click activity. Therefore OIC is not simply driving traffic to your site, they are also assisting in the conversion of that traffic after consumer land on your site. SEO-friendly Website Design

Most all other SEO and internet marketing companies merely drive leads and traffic to your site, where as the OIC Group takes it a step further by implementing conversion rate optimization. This is a method to improve upon your web site’s funnels of conversion after a potential customer lands on your site. The web optimization team has systematically been able to develop strategies that will have a positive impact upon your company’s bottom line.

Websites that are very well optimized have top ranking keywords within organic search results and are perceived with a greater sense of credibility and increased trust when it comes to users. The likelihood of clicks becoming conversions is higher than those of alternate forms of marketing via the internet.

Unlike Other Web Design Companies in Peoria, IL

Yet before traffic can be driven, a site must be built and search engine friendly. A SEO friendly designed website will take into consideration a variety of elements including respect of the HTML coding structure (more commonly known as the webpage’s back-end). The web design services at OIC Group has its center based upon being search engine friendly. Their extensive experience in the area of search engine optimization coupled with development and design services and expertise guarantee a success and user friendly website for your company.

The vast majority of web design companies utilize content management system (CMS) software as they build sites for clients. The OIC Group uses their very own software that was developed in-house and is called Exponent CMS. This software has been constructed with the top priorities of search engine optimization as well as flexible web design. As a result, Exponent CMS allows the OIC Group to build optimized websites that rank harder and faster than those of other companies that are CMS based.

Effective SEO & Web Design Programs

Search SEO-friendly web design is unlike traditional web design, it is an ongoing project. An effective and proficient SEO and web design firm will be constantly tracking and monitoring the performance of your site; while making adjustments as needed. Additionally, a proficient SEO firm will offer your company the following niche services: link building, SEO writing, inbound marketing, and social media. Being the exceptionally proficient firm that it is, the OIC Group offers all that has been listed above. Consumers are encouraged to view their various packages and utilize the one that will best fit the needs of their company.

OIC Group’s Peoria, IL HQ offers more than qualified to streamline the SEO process due to their ability to specialize in search engine friendly web site design. The company is defined by their expertise and impeccable service record. To learn more, check them out online and or connect with them on Google+.

Advanced Eommerce SEO Tips for 2015

As 2015 approaches, a lot of things in the Internet marketing world are going to change and that includes traditional ecommerce SEO strategies for online stores. SEO 2015 Ecommerce

As ecommerce SEO grows to become more complex and search engines continue to raise their standards, you will need to do more than the common SEO techniques that used generate decent returns (i.e. meta data optimization and keyword inclusion).

This article is help you step outside the box of tradition thinking. Here are a few more advanced ecommerce SEO tips and strategies that will keep your online business afloat and thriving as we enter a new era of e-marketing.

1) Schema Markup

Schema markup are one of the most overlooked yet highly powerful ecommerce SEO strategies that emerged recently in just the past couple years. Schema markup is semantic vocabulary you attach to your website content (in basic HTML format) for search engines to better understand the content. As a result, search engines like Google provide more informative results to online users when searching keywords that relate to your business.

For example, the perfect Schema for a theatrical company could use their monthly calendar for shows as the meta-description that appears on search pages. This information becomes the schema markup, which any user would find useful when they are looking for particular shows to attend.

Other forms of Schema markup that will benefit ecommerce business include using names for new product as keywords, in-stock info or product availability, pricing, social sharing features (like Facebook or Twitter) or allowing users to pin items to their Pinterest boards.

2) High Resolution Images

Using optimized images isn’t enough anymore, search engines are now favoring quality images used on websites or advertising. It will be wise to invest in a good camera for capturing your new products or hire professional photography services for your product shoot.

An image with a size starting somewhere around 400kb-800kb has some quality resolution to be used on online ads. Clear and attractive images also encourage online users to click on the link; especially when posting ads on social media. Just be sure to optimize your images for faster rendering, as well as keyword inclusion for ecommerce SEO. For a good SEO guide on image optimization, click here.

3) Microdata Information SEO Ecommerce

Microdata is another form of semantic vocabulary used to attach clear meaning to online content for search engines. The best part about microdata is they are customizable to a more specific form to improve on leads. Microdata add more meaning to your HTML setup giving search engines more accuracy when leading internet users to specific information on your ecommerce website.

4) Track Your Heat Map

Your ‘Heat Map’ is the pattern of movement online users make with their cursor when browsing your website. A Heat Map will help you know on what part of your website clients are hovering to or lingering on more. With this information you can plant ecommerce SEO links strategically to encourage the users to click on them. Heat maps can also help you change website layout to a more SEO friendly version.

5) Social Signals

According to most professional ecommerce SEO analysts, social signals may not have a direct correlation to search engine ranking but they have been seen to have a causal effect in improving rankings. Social signals have a direct and indirect effect on organic rankings.

Directly, the signals help improve likes, page shares, user following, number of mentions on business products or links on social media pages. Indirectly, social signals increase inbound links and improve citations, increase positive user reviews and improve how long a user stays on your ecommerce website or visits again.

As we move towards a more complex channel in promoting online businesses, it is crucial to conform to the changes early in advance to keep your business on the same page with search engines. The above ecommerce SEO strategies are the advanced formula you will need to be successful in ecommerce SEO in 2015.

The Ultimate Local SEO Checklist for 2015

As we wind-down 2014, we also down our tools on the conventional methods for SEO campaigns. 2015 will see a shift to a new concept called web presence optimization and businesses will be required to revise their current SEO listings and strategies to position them better for next year. There are several things to check as you prepare your business for new local SEO strategies for 2015. local SEO checklist

Evaluate Your Business

There are three important questions to ask about your business; where is your business now? Where do you want it to be? Where should it be? This will also mean running a checklist on all your local SEO listings in search engines which include the business name, email address, local phone number, website address and toll-free call number. If you don’t have a website for your business yet, this is the time to get one; that is if you want to stand a chance competing against established online marketing websites.

Get Connected on Google+

Every local business wants their brand to be ranked first on Google and if you are starting out with a website then you need a Google+ page to begin with. As you customize your Google+ profile, include all the details you can, such as your primary business categories, address, toll-free and local phone number and photos for both your profile and cover picture. This web property will help your company’s local SEO strategy.

Social Media Integration

Remember social media is a powerful marketing tool today and one easy way to get highly ranked in search pages. As you verify your NAP with Google directories and Data providers, you also need to make sure the information is consistent on social media websites like Pinterest, Facebook, Twitter or Yelp.
Citations local SEO

Be Consistent with Your Business Details

As you proliferate your business name, address and phone number (or “NAP,” in short) throughout the web, make sure they read the same everywhere. Search engines will easily index consistent information and rank it highly. On the other hand contracting business information may result to a harsh penalty by Google or Yahoo, so do it right the first time. For more information about this, visit the local SEO guide at www.TCTopofMind.com

Address All Aspects of On-site SEO

This is everything you do to your website to ensure it’s properly set-up for local SEO success. Check your URLS, are they SEO-friendly? Have you added Google maps on your contact page for clients to find you easily? Do you have your name, address and phone number on all your webpages? Are you using Schema markup where needed? Is your website earning or generating backlinks to build authority and search rankings?

For more information about on-site SEO and learning some powerful web presence optimization tips, we encourage you to scope out some of the local on-site SEO resources found at the Web Presence Group.

Get in Touch with Data Providers Traverse City SEO

Once you have your website content verified and all local SEO mapping set on search engines, you then need to verify your listings before submitting them to Data providers. These Data Providers will be responsible for providing your business NAP to various platforms on the web, thus you need to be sure that your listings don’t contradict. To understands how Data Providers operate, you can Google some of the industry players like Axciom, Infogroup, Factual and Neustar Localeze.

Besides verifying this long list of local SEO strategies don’t forget to treat your customer right. Aim to improve the loyalty of your customers to your brand and make it your business to know and understand their online experience with your website. Provide customer incentives or ready online product reviews whenever the customers requires, it’s a small gesture that will leave a lasting impact on your customers.

Traverse City SEO Company Unveils Revised Local SEO Guide

Local Traverse City SEO company, TC Top of Mind, is a role model among content marketing-driven SEO companies. Traverse City-based SEO consulting firm has recently revised a local SEO guide from 2013 to educate readers on the best practices of local SEO. The publication is the Traverse City SEO Guide for 2015 and so far it’s becoming a popular read among savvy search marketers and local business owners alike.  Traverse City Top of Mind

Check out the Traverse City SEO Guide for 2015 and see if you can adopt any new strategies to apply to your local SEO campaign. You can also learn more about TC Top of Mind below.

About TC Top of Mind in Traverse City, MI

If you’re looking for a Traverse City SEO company to help strategize and spearhead your local SEO efforts, then consult with the SEO experts at TC Top of Mind. Unlike other providers of SEO in Traverse City that offer a wide range of services, TC Top of Mind focuses solely on search engine marketing and SEO for local businesses in Traverse City, MI. Although a small provider of SEO, the team at TC Top of Mind is highly proficient in what they do, and they advocate open communication, learning, and quality relationships with the companies they serve.

To learn more about this Traverse City SEO firm, visit www.TCTopofMind.com. Or read more below to get a feel for what makes this company effective at helping local businesses realize top search engine rankings in Google.

Focal SEO for Traverse City Companies

At TC Top of Mind, the team of experts handles SEO projects of all types. Ranging from local businesses in Traverse City, MI to ecommerce stores with a national market scope, TC Top of Mind delivers complete SEO services for all kinds of business models and marketing objectives. SEO Traverse City MI

The company’s well-versed SEO specialists leverage only white-hat SEO resources and strategies to generate top keyword rankings while enabling clients to realize new incoming customers and leads. In essence, the locally-focused experts of TC Top of Mind are passionate in helping the local businesses and organizations of Traverse City, MI thrive through the power of SEO.

Going Beyond Higher Rankings

Unlike other companies that provide SEO services in Traverse City, TC Top of Mind does more than rank websites at the top of Google. The Traverse City SEO company strives help companies get more conversions and sales from the new incoming traffic they earn. They achieve this through creative process that includes intensely-researched keyword selection, conversion-focused copywriting and content development, and other on-site optimization strategies that go beyond standard SEO packages.

TC Top of Mind works with the marketing team of your business to better actualize its overall marketing goals and business objectives. The SEO team takes the time to learn and discover unique aspects about your businessy, such as any competitive advantages or core competencies it can leverage. In short, TC Top of Mind can help your convey your company’s message through the power of local Traverse City SEO.

Website Optimization Tips for Local Surgeon SEO Campaigns

The effectiveness of some Internet marketing and SEO campaigns have changed drastically in 2014. Several small business and surgery practices around the world have noticed significant drop in their Google rankings due to changes in the algorithm (mostly due to sketchy SEO practices that were short-lived.)Surgeon SEO Local

Local surgeon SEO plays a crucial role in the acquisition of new patients, as over 69 percent of people find their surgeons online. Any drop in search engine rankings means lower chances of drawing new patients to surgeon’s practice.

Surgeons that rank high on search results carry out local search engine optimization as they understand the benefits. Using surgeon SEO practices definitely puts them ahead of their competitors, which may be you. Some surgeon SEO techniques are now changing and there is less emphasis on keywords SEO specialists are still working on developing techniques after the unveiling of latest Hummingbird update to Google’s algorithm.

Let’s have a close look at some local surgeon SEO tips that will help drive a successful 2015.

Ensure The Site is HTML Error Free

For highest possible ranking, surgeons must ensure that their website is HTML error free. Correct coding in the website will help search engine bots to understand optimization and website structure in a much better way resulting in higher rankings on Google’s Local listings.

Surgeon SEO company, www.OptimizedSurgeons.com, offers free technical SEO audits for surgeons. This can reveal whether or not your site is rich with HTML errors, or clean and ready for more SEO love.

Segment Your Services Page

If you offer multiple services, break each one of them into individual landing pages. This will help Google algorithm better understand what each of these pages is about rather than just one page that lists all procedures offered by the surgeon.

In addition, Google gives priority to high quality content that’s useful to users. So a list of 10 services is not as useful as 10 separate pages, each of which described one independent procedure and its benefits. Potential patients who’re researching this procedure will also appreciate the added information.

Include Your Name, Address, Phone Number, Sitewide

Localizing your site so that users interested in any procedure in their hometown can easily find you will help boost your ranking on organic search results. Well, Google wants to know what you do, who are you and what’s the best you to find you and this is possible only with right information.

Your locally optimized site should use contact number with local area code on each page, and your business name and address should also be there on each page. These are called citations. And although in this context we’re talking about on-site citations, it’s also important to clean-up or build citations from other online directories for better ranking in the Google local listings. Check out this article for surgeon-specific directories for better SEO.

Leverage Hyper-local Targeting Local SEO for Surgeons

Even if you have a well-optimized Google Places listing, you may notice that Google just ranks you in the city of your address. However, if you’re like other surgeons you cover far more than just your local city. Since Google won’t rank you high for other cities, you will have to build content targeting other areas outside your local city.

Hyper local target marketing includes all local neighborhoods, surrounding area cities, zip codes, and even all well known landmarks. The fact is, when users search local they tend to start near their home before widening their search radius. If someone types in keywords and a neighborhood or local city you need to come up high on the page one of Google if you hope to get their business.

Use Calls-to-Action on Every Page

Viewers looking at your website would wan tot call your office to schedule an appointment about any procedure they’re interested in. So a call to action at the end of every page of your website is very important. A contact form is also helpful since many people prefer to send messages online or may be bit reluctant to speak about their concerns to a live person initially.

These tips are simple solutions that are often overlooked by surgeons, yet could have more patients calling their practice than they’ve ever expected!