A Short Guide on Optimizing Your Site for Local Search

local SEOLocal search rankings can be a goldmine for business owners looking to grow to acquire new business on the local level. Dominating local search results isn’t a daunting task if you know each of the underlying factors and how to optimize your websites and business listings to rank higher in the Google local search results.

What factors impact local search ranking?

If you ask Google, they will tell you about three primary factors they consider important for ranking local listings.Google Local SEO

  • Relevance: whether your local listing closely matches to what someone is searching for. This means you need to provide Google complete business information to help them better understand your business.
  • Distance: proximity of your local listing to the user-specified location in their search query.
  • Prominence: refers to how popular your business listing is i.e. how frequently people visit your business offline as well as online.

What are the underlying factors?

But if you in depth there are many factors which play a very important role in helping Google decide the rank of a listing in the search results. Read on to understand these and what you need to know for optimizing your business listing to appear more frequently towards the top of the local search results.

Domain Authority SEO Authority

One of the most pivotal factors that can influence a business’ ranking in the Google local listings is the site’s domain authority. This will also translate to the site’s ranking potential in Google organic search.

Organic Search Ranking

It may be not obvious, but Organic Rank has good amount of impact to ranking. You are quite likely to appear in top 10 of the local listings if your website ranks 1-10 in organic search results too.

Keywords & Business Name

Having a keyword in the business name is the second most popular factor. Analysis tells that if the business name has the keyword in it, the business listing will show up higher in the search results by about 1.5 spots.

How to optimize a Google listing for higher ranking?

Below are the techniques that have been found to have positive correlation with the Google Local Search rankings. If you outsource these solutions, it’s best to find a very niche and specialized SEO company, such as OptimizedSurgeons.com, who has experience providing SEO services to specific businesses (i.e. plastic surgeons.)

Links Local SEO Listings

Links have always been the key differentiator even in case of Google My Business Rankings. When more people are talking about your business on social media or blogs – link generation is a direct signal that your business is more popular and should be ranked higher in a related search result.

Local Signals & Citations

Consistency of citation can be an important factor to getting you into the top of local search results, so it’s advisable not to ignore them. This means you need get the citations cleaned up and improved consistently over time. Having said this, the volume of citations doesn’t seem to have any relation with the rankings.

Better Profiles Win

Things like having more positive reviews and photos can help tremendously, not to stress on the fact that Owner Verified (OV) profile is a must for performing better in the search results.

Local SEO Myths

There are some myths in the world of local SEO that are better to be ignored right away.

But even though, good number of profile views might seem like the main factor, it is possibly not and data shows this. Eventually, if you are ranking well due to primary factors shared above, it’s highly likely that your listing will rank higher and receive more profile views.

Geo text variables are also a local SEO myth. City and state in title don’t seem to be correlated with local search performance. It’s an old assumption that using of these in <title> tags, on-page copy and in URLs influences how you get ranked in those cities. But looking at the data, there’s no significant correlation with this with better performance in local search results.

The Role of FQHCs for Community Health

Federally Qualified Health Centers (FQHCs), also generally known as Community Health Centers (CHC), are primary health care centers that are patient-directed and community-based. They are located in areas that are medically under-staffed in terms of health professionals and facilities. Guided by their design and mission, FQHCs are of importance to people with limited access to health care. Individuals can get access to high quality healthcare that is at par with what the able pay for.

FQHC counselContrary to most private care centers, FQHCs give focus to low income individuals, immigrants, seasonal farm workers, the underinsured and uninsured, those living in public housing, and the homeless. They are non-profit organizations that are locally-based and governed by directors comprising of area volunteers. More than half of the board members use the health centers’ services besides having full authority of the centers’ operations.

Their services are available to all people and charge their services according to the approved sliding-fee scales that are determined by the community boards. The fee-scale is based on the patient’s income and family size and must comply with the requirements of section 330 program. Regardless of one’s ability to pay, none of the patients from the locality is denied access to health care. Although great for the community, this can make collections and billing a challenge for FQHCs. As a result, many of these entities seek out professional FQHC billing services to help collect billings and maximize revenue in a more timely manner.

Benefits of FQHCs to the Community

FQHCs are of great benefit to all Americans. In return for their efforts to providing health care for the less unfortunate, they get help from the government in form of cash grants, free malpractice coverage, and cost-based reimbursement for Medicaid patients. Some of their benefits to the people and society are such as:

  • Since the health centers are community based organizations, people have the chance to direct their services, charges, as well as, other decisions that relate to clinic operations.
  • The health centers turn to medical homes where the medically underserved can get attention from health professionals at all times.
  • Patients with emergency cases do not need to visit hospitals. As a result, overcrowding in emergency rooms in hospitals is reduced and doctors can provide quality services.
  • They reduce the number of insured people because they provide coverage assistance in conjunction with Children’s Health Insurance Program and Medicaid enrollment.
  • They lead to a reduced financial stress on deserving Americans due to the deductible waivers for their programs.
  • Children who are uninsured have get access to free immunizations. Some of the immunizations are expensive and not all parents can afford to have their children immunized, but FQHCs come to their aid.
  • Patients who access health care from the FQHCs can get referral rearrangements if they have serious health complications.

To learn more about role of FQHCs for community health clinics and medical centers, visit commonwealthfund.org.

Seico Security: Burglar Alarm & Security Systems in Peoria, IL

Seico Security assists various companies, residents, and financial institutions throughout the Peoria and central Illinois with a wide scope of security needs. From designing access control systems for great security to audio/visual system for greater efficiency in the workplace, Seico Security is Peoria, Illinois’s leading supplier of burglar alarms, security, and surveillance equipment and solutions. Seico Security

Seico Security has been recognized as one of the best security system companies for all your surveillance and security needs. Whether it is outdoor and indoor CCTV video surveillance systems, access control systems, fire or burglar alarm systems, photo ID, bank equipment, and alarm monitoring, this company has support and right products to meet all your needs.

Trusted Security Solutions from Seico

Furthermore, security and surveillance systems provided by this company are engineered and custom designed to meet all your security requirements. They create budget sensitive and highly effective security systems regardless of the type and even the size of your property. The following are some of their areas of specialty. These areas include: security camera system

  • Home or residential security and burglar alarm systems
  • Security and surveillance systems for commercial and business entities
  • Video badging, access control and photo ID systems
  • Fire and burglary systems
  • Banking equipment including bank vaults, safes, and teller systems, etc.
  • Digital IP surveillance systems
  • Fire alarm systems and inspections
  • Audio-visual (AV) equipment for many different needs

Learn more about some of the core specialities behind this Peoria, IL security systems company below, or contact the experts at:

Seico Security
132 Court Street
Pekin, IL 61554
1-800-272-0316

Access Control Systems Access Control Systems

Security access control systems provide more than just unlocking and locking doors. Regardless of type or size of the business, door access control system from this security system company is a significant component to better security. Commercial users are able to reduce their reliance especially on keyed locks and create a fob-based or intelligent card-based system which grants access to the chosen individuals only on the specified times and days.

Bank Vaults & Safes

Seico Security offers bank safes and modular bank vaults for sale in many different forms. There bank vaults are design per application, and they offer many top brands, such as Hamilton Safe. They customize each bank vault to maximize efficiency and space. Their bank vaults and bank safes are dependable. They are highly durable and compatible with bank settings.

AV Equipment AV Systems

Seico Security can build communication and even control security using IP video intercom. This involves a network based communication system that can allow an individual to streamline his or her security at delivery, reception, school entrance, office and parking garage among other areas.

Digital Security for Data Servers

Seico Security company design professionals construct custom systems for different access controls functions. The company offers products that can meet a wide range of budgets. They offer various distinct door access systems and even software to make sure that the customer`s facility is safe. When your own facility has 1 door or even 1000, they provide software and access control systems to protect your assets, business, and employees.

In conclusion, Seico Security offers a comprehensive offering of surveillance and security systems suitable for residential applications and communities, businesses, banks, hospitals, and schools throughout central Illinois.

5 Tips to Find a Trusted Gold Buyer in Your Local Area

If you are interested in selling your gold assets, then you must ensure that you are dealing with the right gold buyer. Whether you want to sell gold coins, watches or jewelry, it is advisable to ensure that you are not dealing with rogue buyers who might end up conning you.Local Gold Buyer

There are many gold dealers on the market, but very few gold buyers are genuine in their operations. Here we are giving the main tips that will guide you to find a gold buyer that you can trust in your local area.

1. Reputation of the Gold Buyer

Go for the most reputable gold buyer as this will be guaranteeing you quality service. If you have no information about them ask friends and relatives before you do any business with them.

Today, we have plenty of information sources, and you can just open their website and get the customer testimonial to help you make an informed decision. A good reputation is a clear demonstration that the gold buyer can be trusted. It is not advisable to sell your gold online since many of these dealers are cons.

2. The Method Used to Test the Gold’s Purity

To have a genuine quotation of your gold, proper testing must be done to ascertain its purity. Many dealers have their different ways of testing the gold, but the acid test is the most effective one. It is the best and the most accurate of methods from which you can get a fair appraisal of your gold.

Some gold buyers may also be using the electronic testing, but this method has failed several times to provide accurate results. For this reason, when selecting a gold buyer go for the one who uses the acid testing as it is the only way that you can get a fair deal. For example, Birmingham Coin & Jewelry, a gold buyer in Birmingham-Bloomfield, MI uses a very strict system to test the purity of gold for customers.

3. The Gold Buyer’s Certification

This is a very critical factor to consider. For any dealer to be registered and certified by authorities to operate a business, they must fulfill certain conditions. Some of these conditions are the verification of the accurate equipment, gold evaluation and testing procedures.

These are very important areas in the gold trade. By dealing with a certified local gold buyer, then you will be guaranteed to get the best and the accurate price for you gold. Ensure that their certification is from a reputable body that is strict about all the regulations in this business.

4. Weighing Scales Used

Ensure that the gold buyer is using the certified weighing scales. Make sure that you completely understand how that weighing scale is working accurately. Also, the gold must be weighed in front of you for transparency. If you had calculated your weight in grams, ask the dealer weigh it in the same unit for consistency. This way you’ll not be conned.

5. How Does the Gold Buyer Pay?

Select careful on the mode of payment that the dealer is using. Go to the gold dealer who offers quick evaluation and gives instant payment. A good dealer will always be free to provide a written offer on your gold, and this shows their high levels of transparency in their business.

These are the main tips that you should look for when seeking for a gold buyer. Follow them keenly, and you will make a good deal with a trusted gold dealer.

The Ultimate Local SEO Checklist for 2015

As we wind-down 2014, we also down our tools on the conventional methods for SEO campaigns. 2015 will see a shift to a new concept called web presence optimization and businesses will be required to revise their current SEO listings and strategies to position them better for next year. There are several things to check as you prepare your business for new local SEO strategies for 2015. local SEO checklist

Evaluate Your Business

There are three important questions to ask about your business; where is your business now? Where do you want it to be? Where should it be? This will also mean running a checklist on all your local SEO listings in search engines which include the business name, email address, local phone number, website address and toll-free call number. If you don’t have a website for your business yet, this is the time to get one; that is if you want to stand a chance competing against established online marketing websites.

Get Connected on Google+

Every local business wants their brand to be ranked first on Google and if you are starting out with a website then you need a Google+ page to begin with. As you customize your Google+ profile, include all the details you can, such as your primary business categories, address, toll-free and local phone number and photos for both your profile and cover picture. This web property will help your company’s local SEO strategy.

Social Media Integration

Remember social media is a powerful marketing tool today and one easy way to get highly ranked in search pages. As you verify your NAP with Google directories and Data providers, you also need to make sure the information is consistent on social media websites like Pinterest, Facebook, Twitter or Yelp.
Citations local SEO

Be Consistent with Your Business Details

As you proliferate your business name, address and phone number (or “NAP,” in short) throughout the web, make sure they read the same everywhere. Search engines will easily index consistent information and rank it highly. On the other hand contracting business information may result to a harsh penalty by Google or Yahoo, so do it right the first time. For more information about this, visit the local SEO guide at www.TCTopofMind.com

Address All Aspects of On-site SEO

This is everything you do to your website to ensure it’s properly set-up for local SEO success. Check your URLS, are they SEO-friendly? Have you added Google maps on your contact page for clients to find you easily? Do you have your name, address and phone number on all your webpages? Are you using Schema markup where needed? Is your website earning or generating backlinks to build authority and search rankings?

For more information about on-site SEO and learning some powerful web presence optimization tips, we encourage you to scope out some of the local on-site SEO resources found at the Web Presence Group.

Get in Touch with Data Providers Traverse City SEO

Once you have your website content verified and all local SEO mapping set on search engines, you then need to verify your listings before submitting them to Data providers. These Data Providers will be responsible for providing your business NAP to various platforms on the web, thus you need to be sure that your listings don’t contradict. To understands how Data Providers operate, you can Google some of the industry players like Axciom, Infogroup, Factual and Neustar Localeze.

Besides verifying this long list of local SEO strategies don’t forget to treat your customer right. Aim to improve the loyalty of your customers to your brand and make it your business to know and understand their online experience with your website. Provide customer incentives or ready online product reviews whenever the customers requires, it’s a small gesture that will leave a lasting impact on your customers.

Traverse City SEO Company Unveils Revised Local SEO Guide

Local Traverse City SEO company, TC Top of Mind, is a role model among content marketing-driven SEO companies. Traverse City-based SEO consulting firm has recently revised a local SEO guide from 2013 to educate readers on the best practices of local SEO. The publication is the Traverse City SEO Guide for 2015 and so far it’s becoming a popular read among savvy search marketers and local business owners alike.  Traverse City Top of Mind

Check out the Traverse City SEO Guide for 2015 and see if you can adopt any new strategies to apply to your local SEO campaign. You can also learn more about TC Top of Mind below.

About TC Top of Mind in Traverse City, MI

If you’re looking for a Traverse City SEO company to help strategize and spearhead your local SEO efforts, then consult with the SEO experts at TC Top of Mind. Unlike other providers of SEO in Traverse City that offer a wide range of services, TC Top of Mind focuses solely on search engine marketing and SEO for local businesses in Traverse City, MI. Although a small provider of SEO, the team at TC Top of Mind is highly proficient in what they do, and they advocate open communication, learning, and quality relationships with the companies they serve.

To learn more about this Traverse City SEO firm, visit www.TCTopofMind.com. Or read more below to get a feel for what makes this company effective at helping local businesses realize top search engine rankings in Google.

Focal SEO for Traverse City Companies

At TC Top of Mind, the team of experts handles SEO projects of all types. Ranging from local businesses in Traverse City, MI to ecommerce stores with a national market scope, TC Top of Mind delivers complete SEO services for all kinds of business models and marketing objectives. SEO Traverse City MI

The company’s well-versed SEO specialists leverage only white-hat SEO resources and strategies to generate top keyword rankings while enabling clients to realize new incoming customers and leads. In essence, the locally-focused experts of TC Top of Mind are passionate in helping the local businesses and organizations of Traverse City, MI thrive through the power of SEO.

Going Beyond Higher Rankings

Unlike other companies that provide SEO services in Traverse City, TC Top of Mind does more than rank websites at the top of Google. The Traverse City SEO company strives help companies get more conversions and sales from the new incoming traffic they earn. They achieve this through creative process that includes intensely-researched keyword selection, conversion-focused copywriting and content development, and other on-site optimization strategies that go beyond standard SEO packages.

TC Top of Mind works with the marketing team of your business to better actualize its overall marketing goals and business objectives. The SEO team takes the time to learn and discover unique aspects about your businessy, such as any competitive advantages or core competencies it can leverage. In short, TC Top of Mind can help your convey your company’s message through the power of local Traverse City SEO.

Website Optimization Tips for Local Surgeon SEO Campaigns

The effectiveness of some Internet marketing and SEO campaigns have changed drastically in 2014. Several small business and surgery practices around the world have noticed significant drop in their Google rankings due to changes in the algorithm (mostly due to sketchy SEO practices that were short-lived.)Surgeon SEO Local

Local surgeon SEO plays a crucial role in the acquisition of new patients, as over 69 percent of people find their surgeons online. Any drop in search engine rankings means lower chances of drawing new patients to surgeon’s practice.

Surgeons that rank high on search results carry out local search engine optimization as they understand the benefits. Using surgeon SEO practices definitely puts them ahead of their competitors, which may be you. Some surgeon SEO techniques are now changing and there is less emphasis on keywords SEO specialists are still working on developing techniques after the unveiling of latest Hummingbird update to Google’s algorithm.

Let’s have a close look at some local surgeon SEO tips that will help drive a successful 2015.

Ensure The Site is HTML Error Free

For highest possible ranking, surgeons must ensure that their website is HTML error free. Correct coding in the website will help search engine bots to understand optimization and website structure in a much better way resulting in higher rankings on Google’s Local listings.

Surgeon SEO company, www.OptimizedSurgeons.com, offers free technical SEO audits for surgeons. This can reveal whether or not your site is rich with HTML errors, or clean and ready for more SEO love.

Segment Your Services Page

If you offer multiple services, break each one of them into individual landing pages. This will help Google algorithm better understand what each of these pages is about rather than just one page that lists all procedures offered by the surgeon.

In addition, Google gives priority to high quality content that’s useful to users. So a list of 10 services is not as useful as 10 separate pages, each of which described one independent procedure and its benefits. Potential patients who’re researching this procedure will also appreciate the added information.

Include Your Name, Address, Phone Number, Sitewide

Localizing your site so that users interested in any procedure in their hometown can easily find you will help boost your ranking on organic search results. Well, Google wants to know what you do, who are you and what’s the best you to find you and this is possible only with right information.

Your locally optimized site should use contact number with local area code on each page, and your business name and address should also be there on each page. These are called citations. And although in this context we’re talking about on-site citations, it’s also important to clean-up or build citations from other online directories for better ranking in the Google local listings. Check out this article for surgeon-specific directories for better SEO.

Leverage Hyper-local Targeting Local SEO for Surgeons

Even if you have a well-optimized Google Places listing, you may notice that Google just ranks you in the city of your address. However, if you’re like other surgeons you cover far more than just your local city. Since Google won’t rank you high for other cities, you will have to build content targeting other areas outside your local city.

Hyper local target marketing includes all local neighborhoods, surrounding area cities, zip codes, and even all well known landmarks. The fact is, when users search local they tend to start near their home before widening their search radius. If someone types in keywords and a neighborhood or local city you need to come up high on the page one of Google if you hope to get their business.

Use Calls-to-Action on Every Page

Viewers looking at your website would wan tot call your office to schedule an appointment about any procedure they’re interested in. So a call to action at the end of every page of your website is very important. A contact form is also helpful since many people prefer to send messages online or may be bit reluctant to speak about their concerns to a live person initially.

These tips are simple solutions that are often overlooked by surgeons, yet could have more patients calling their practice than they’ve ever expected!