Advanced Eommerce SEO Tips for 2015

As 2015 approaches, a lot of things in the Internet marketing world are going to change and that includes traditional ecommerce SEO strategies for online stores. SEO 2015 Ecommerce

As ecommerce SEO grows to become more complex and search engines continue to raise their standards, you will need to do more than the common SEO techniques that used generate decent returns (i.e. meta data optimization and keyword inclusion).

This article is help you step outside the box of tradition thinking. Here are a few more advanced ecommerce SEO tips and strategies that will keep your online business afloat and thriving as we enter a new era of e-marketing.

1) Schema Markup

Schema markup are one of the most overlooked yet highly powerful ecommerce SEO strategies that emerged recently in just the past couple years. Schema markup is semantic vocabulary you attach to your website content (in basic HTML format) for search engines to better understand the content. As a result, search engines like Google provide more informative results to online users when searching keywords that relate to your business.

For example, the perfect Schema for a theatrical company could use their monthly calendar for shows as the meta-description that appears on search pages. This information becomes the schema markup, which any user would find useful when they are looking for particular shows to attend.

Other forms of Schema markup that will benefit ecommerce business include using names for new product as keywords, in-stock info or product availability, pricing, social sharing features (like Facebook or Twitter) or allowing users to pin items to their Pinterest boards.

2) High Resolution Images

Using optimized images isn’t enough anymore, search engines are now favoring quality images used on websites or advertising. It will be wise to invest in a good camera for capturing your new products or hire professional photography services for your product shoot.

An image with a size starting somewhere around 400kb-800kb has some quality resolution to be used on online ads. Clear and attractive images also encourage online users to click on the link; especially when posting ads on social media. Just be sure to optimize your images for faster rendering, as well as keyword inclusion for ecommerce SEO. For a good SEO guide on image optimization, click here.

3) Microdata Information SEO Ecommerce

Microdata is another form of semantic vocabulary used to attach clear meaning to online content for search engines. The best part about microdata is they are customizable to a more specific form to improve on leads. Microdata add more meaning to your HTML setup giving search engines more accuracy when leading internet users to specific information on your ecommerce website.

4) Track Your Heat Map

Your ‘Heat Map’ is the pattern of movement online users make with their cursor when browsing your website. A Heat Map will help you know on what part of your website clients are hovering to or lingering on more. With this information you can plant ecommerce SEO links strategically to encourage the users to click on them. Heat maps can also help you change website layout to a more SEO friendly version.

5) Social Signals

According to most professional ecommerce SEO analysts, social signals may not have a direct correlation to search engine ranking but they have been seen to have a causal effect in improving rankings. Social signals have a direct and indirect effect on organic rankings.

Directly, the signals help improve likes, page shares, user following, number of mentions on business products or links on social media pages. Indirectly, social signals increase inbound links and improve citations, increase positive user reviews and improve how long a user stays on your ecommerce website or visits again.

As we move towards a more complex channel in promoting online businesses, it is crucial to conform to the changes early in advance to keep your business on the same page with search engines. The above ecommerce SEO strategies are the advanced formula you will need to be successful in ecommerce SEO in 2015.

The Ultimate Local SEO Checklist for 2015

As we wind-down 2014, we also down our tools on the conventional methods for SEO campaigns. 2015 will see a shift to a new concept called web presence optimization and businesses will be required to revise their current SEO listings and strategies to position them better for next year. There are several things to check as you prepare your business for new local SEO strategies for 2015. local SEO checklist

Evaluate Your Business

There are three important questions to ask about your business; where is your business now? Where do you want it to be? Where should it be? This will also mean running a checklist on all your local SEO listings in search engines which include the business name, email address, local phone number, website address and toll-free call number. If you don’t have a website for your business yet, this is the time to get one; that is if you want to stand a chance competing against established online marketing websites.

Get Connected on Google+

Every local business wants their brand to be ranked first on Google and if you are starting out with a website then you need a Google+ page to begin with. As you customize your Google+ profile, include all the details you can, such as your primary business categories, address, toll-free and local phone number and photos for both your profile and cover picture. This web property will help your company’s local SEO strategy.

Social Media Integration

Remember social media is a powerful marketing tool today and one easy way to get highly ranked in search pages. As you verify your NAP with Google directories and Data providers, you also need to make sure the information is consistent on social media websites like Pinterest, Facebook, Twitter or Yelp.
Citations local SEO

Be Consistent with Your Business Details

As you proliferate your business name, address and phone number (or “NAP,” in short) throughout the web, make sure they read the same everywhere. Search engines will easily index consistent information and rank it highly. On the other hand contracting business information may result to a harsh penalty by Google or Yahoo, so do it right the first time. For more information about this, visit the local SEO guide at www.TCTopofMind.com

Address All Aspects of On-site SEO

This is everything you do to your website to ensure it’s properly set-up for local SEO success. Check your URLS, are they SEO-friendly? Have you added Google maps on your contact page for clients to find you easily? Do you have your name, address and phone number on all your webpages? Are you using Schema markup where needed? Is your website earning or generating backlinks to build authority and search rankings?

For more information about on-site SEO and learning some powerful web presence optimization tips, we encourage you to scope out some of the local on-site SEO resources found at the Web Presence Group.

Get in Touch with Data Providers Traverse City SEO

Once you have your website content verified and all local SEO mapping set on search engines, you then need to verify your listings before submitting them to Data providers. These Data Providers will be responsible for providing your business NAP to various platforms on the web, thus you need to be sure that your listings don’t contradict. To understands how Data Providers operate, you can Google some of the industry players like Axciom, Infogroup, Factual and Neustar Localeze.

Besides verifying this long list of local SEO strategies don’t forget to treat your customer right. Aim to improve the loyalty of your customers to your brand and make it your business to know and understand their online experience with your website. Provide customer incentives or ready online product reviews whenever the customers requires, it’s a small gesture that will leave a lasting impact on your customers.

Remote PC Repair: The Computer Fix of the Future

Computers are prone to a myriad of viruses and threats that could affect performance. Can you imagine what the world would be like if we had to take our computers physically to the computer repair store each time they malfunctioned due to pesky issues? It would be a time wasting and exhausting task. The good thing is that in today’s digital age, we don’t have to do that. PC Repair

You can have your computer repaired online through remote PC repair. You simply need to connect to the internet and sign up for a remote PC repair program. Any program will have certified computer technicians that will get your machine up and running.

What can remote repair do for you?

1) Get rid of viruses

Viruses are pieces of code that are designed to interfere with your computer’s operation. They spread quickly from computer to computer and can wreck havoc in businesses. A virus can delete files from the hard disk, spread to other computers by using your email or corrupt data. If a virus has infected your computer, it is critical to get rid of it in order to prevent it from spreading and causing more damage. As part of a remote PC repair service, most specialist are also able to provide online PC virus removal services so long as the computer is not too bogged down.

2) Remove pop-up windows

If you have been a victim of pop-up windows, then you know that they can be very annoying and distracting. The windows are a form of advertisement that usually appears when you try to use your mouse or function keys. This form of unsolicited advertisements can slow down your productivity by a huge margin if you continue to accommodate them. It is, therefore, advisable to get rid of them.

3) File cleansing

Just like our bodies need cleansing for optimal operation, so do our computers. Too many files can take up too much space which might slow down your computer. It is, therefore, unnecessary to continue storing files or programs that we no longer need. Other times, you might want to donate or change your computer, and you need to get rid of sensitive personal data.

4) Spyware removal remote PC repair

If you suspect that your computer has spyware, it is critical to have it removed as soon as possible. Spyware is a software that is designed to track your activities, and can steal your identity. Some types of spyware are hard to detect, but it is possible to tell if spyware has infected your machine, if you note any of the following.

a) Strange links and toolbars that you dint personally add to your web browser.
b) Pop-up ads even when your computer is not connected to the internet.
c) Being taken to an entirely different website that is different from the one you typed.
d) Your computer performance has suddenly slowed down.

5) Fix slow start ups

Sometimes, the startup process can be slugging, and this can be frustrating for a lot of people. We also end up wasting a lot of useful productivity time, as we wait for the machine to start up. The slowness could be caused by a number of things namely; fragmented windows registry, congested start up processes, if your BIOS settings are not configured correctly, spyware and viruses, hardware malfunctions, memory problems.

If you are experiencing any of the above problems, consider remote PC repair and save yourself time, money and a lot of headaches. Kindly remember that qualified technicians can do the repairs from anywhere regardless of your geographical location, long as you have proper internet connection.

Computer Browsing Tips to Minimize Viruses & Threats

Keeping your computer healthy is very important if you want to sustain your computer’s life for years to come. Safe browsing and computer use is also crucial to ensure the maximum security possible.

In this blog post, we share basic computer usage and browsing tips to minimize viruses and threats. This can help you avoid the expense of professional virus removal services, or worse – having to replace your computer.

Tips to Protect Your Computer from Viruses and Malware

  • Install an Antivirus Program – Antivirus programs search your computer for viruses trying to get into your operating systems, emails, or files. Installing an antivirus program will help defend your computer against any viruses that may appear. Viruses are always changing, just like in the human body, so it is recommended that you set your antivirus program to update automatically to keep it up to date.Virus Detected
  • Don’t open emails with attachments without knowing whom it’s from – Many viruses are hidden within cleverly sent emails that contain attachments and when you open them, the virus immediately downloads. It’s best not to open the unknown email. Many of them are easy to spot.
  • Keep computer updated – Microsoft releases security updates that can help keep your computer protected. It helps to keep the automatic update button on so you computer is updated right when it comes out.
  • Use a firewall – Firewalls alert you to various virus and worm infection attempts. It can also block those things from downloading onto your computer.
  • Use browsers protection settings – Many websites can gain access to your private information through your browser. You can set your browsers private settings to help protect your computer.
  • Use a pop-up blocker – Pop-ups are small windows that appear at the top of the browser of the website you’re viewing. Most of the time they are just ads from the website owner. However, sometimes they contain viruses. A pop-up blocker will prevent that.
  • Turn on User Account Control (UAC) – UAC notifies you of any administration level changes that are going to be made to the computer. These changes have to be given permission from you before going forward. UAC helps to keep viruses from making unwanted changes.

Why is Antivirus Software Important?

One obvious reason is to prevent viruses. They provide protection from not only viruses but also spyware, identity theft, and spam. Hackers are creating viruses that are trickier and trickier to identify and once they are on your computer it becomes slower and more susceptible to losing important documents. Computer Health

Spyware is a type of software that is used to spy on you through your computer. Once it is installed onto your computer you become more vulnerable to identity theft. This includes access to social security numbers, passwords, credit card info, and financial data. Antivirus software can help stop hackers from making purchases with your credit cards or banking information that can leave a negative mark on your record.

Spam gets so frustrating when you continuously get overloaded with emails and ads that you never signed up for in the first place. What many people do not know is that if you have no idea where the unwanted emails are coming from there is most likely a virus causing them.

Some viruses claim to be antivirus software when they are really just the virus themselves. Here is a list of trusted programs that will keep your computer safe.

3 Critical Preventive Measures to Avoid Computer Viruses

End users of computers are susceptible to viruses and security threats necessitating some level of awareness and proactiveness. It is the authorized user who is duped into accepting the virus and executing it by an attacker. Computer Virus

These computer viruses tend to reproduce and start spreading like any other form of Trojan horses. The following are the three critical preventive measures to avoid computer viruses.

Quality antivirus installation

Very few end users take time to install antivirus applications. They would rather rely on free antivirus with a misplaced notion that it will protect their computers from spyware and other infections. These free antivirus programs have limitations in curbing the ever-changing threats.

For Windows users it is highly recommended to install on their PCs professional grade antivirus software. The advantage of the business-grade antivirus program is the fact that it updates every so often during the day thus minimizing and providing timely protection to any emerging threats. They also protect your PC from other vulnerabilities like rootkits and custom scan your PC.

Real time anti-spyware protection

A good number of computer users believe that having single antivirus software is enough to protect their PC from adware and spyware since it has integral spyware protection. Another school of thought is that with free anti-virus software integrated with antivirus utility is sufficient to combat the ever-growing virus threats.

Nothing could be further from the truth. Free antivirus applications have no capability of providing active or real time protection of a wide array of spyware infections, adware or Trojan. These free antivirus programs will detect but will not have the ability prevent infections. On the hand, licensed professionally paid antivirus programs will not only detect but fully combat the present infection.

In cases where it might be too late (but your computer is still functional) you can look into a remote virus removal service. Some companies can remotely remove computer viruses with only an Internet connection required.

Smart surfing

Browser plug-ins, that are found in most anti-malware applications, plays a pivotal role in the prevention of phishing attacks-that attempt to steal important information such as your financial and other personal data. They also prevent cases of drive-by infections and other threats.

The browser plug-ins are also known to act as a bearer to bad pages by checking Web links in what is referred to as link protection. It is imperative to enable these preventive plug ins unless they are bothersome when you are surfing.

Nevertheless, computer users should not disable them. Pop-up blockers that are found in popular toolbars like Google and Explorer play the same role. If you haven’t personally visited a webpage yourself please avoid entering any sensitive information like your user account, financial or personal information. Avoid hyperlinks that you find in your email inbox.

If you will click on the link you will be redirected to dubious, fraudulent websites. If you want to visit a certain website, enter the address on the browser manually to reach the actual page you seeking.

The above-mentioned three computer virus tips will prove particularly useful if you want to avoid the inconveniences of losing important files. It is imperative that you install anti-malware in your computer and not over rely on any free anti-virus. The pointers are pretty easy to follow and implement.