A Short Guide on Optimizing Your Site for Local Search

local SEOLocal search rankings can be a goldmine for business owners looking to grow to acquire new business on the local level. Dominating local search results isn’t a daunting task if you know each of the underlying factors and how to optimize your websites and business listings to rank higher in the Google local search results.

What factors impact local search ranking?

If you ask Google, they will tell you about three primary factors they consider important for ranking local listings.Google Local SEO

  • Relevance: whether your local listing closely matches to what someone is searching for. This means you need to provide Google complete business information to help them better understand your business.
  • Distance: proximity of your local listing to the user-specified location in their search query.
  • Prominence: refers to how popular your business listing is i.e. how frequently people visit your business offline as well as online.

What are the underlying factors?

But if you in depth there are many factors which play a very important role in helping Google decide the rank of a listing in the search results. Read on to understand these and what you need to know for optimizing your business listing to appear more frequently towards the top of the local search results.

Domain Authority SEO Authority

One of the most pivotal factors that can influence a business’ ranking in the Google local listings is the site’s domain authority. This will also translate to the site’s ranking potential in Google organic search.

Organic Search Ranking

It may be not obvious, but Organic Rank has good amount of impact to ranking. You are quite likely to appear in top 10 of the local listings if your website ranks 1-10 in organic search results too.

Keywords & Business Name

Having a keyword in the business name is the second most popular factor. Analysis tells that if the business name has the keyword in it, the business listing will show up higher in the search results by about 1.5 spots.

How to optimize a Google listing for higher ranking?

Below are the techniques that have been found to have positive correlation with the Google Local Search rankings. If you outsource these solutions, it’s best to find a very niche and specialized SEO company, such as OptimizedSurgeons.com, who has experience providing SEO services to specific businesses (i.e. plastic surgeons.)

Links Local SEO Listings

Links have always been the key differentiator even in case of Google My Business Rankings. When more people are talking about your business on social media or blogs – link generation is a direct signal that your business is more popular and should be ranked higher in a related search result.

Local Signals & Citations

Consistency of citation can be an important factor to getting you into the top of local search results, so it’s advisable not to ignore them. This means you need get the citations cleaned up and improved consistently over time. Having said this, the volume of citations doesn’t seem to have any relation with the rankings.

Better Profiles Win

Things like having more positive reviews and photos can help tremendously, not to stress on the fact that Owner Verified (OV) profile is a must for performing better in the search results.

Local SEO Myths

There are some myths in the world of local SEO that are better to be ignored right away.

But even though, good number of profile views might seem like the main factor, it is possibly not and data shows this. Eventually, if you are ranking well due to primary factors shared above, it’s highly likely that your listing will rank higher and receive more profile views.

Geo text variables are also a local SEO myth. City and state in title don’t seem to be correlated with local search performance. It’s an old assumption that using of these in <title> tags, on-page copy and in URLs influences how you get ranked in those cities. But looking at the data, there’s no significant correlation with this with better performance in local search results.

Google SEO Audit: The Modern SWOT Analysis For Your Business

Google’s search engines use many variables to determine which pages of a website are displayed first in the search results. Although Google’s exact search engine algorithm is a closely guarded secret, there are proven strategies and techniques one can do to improve their standings in the search rankings.

Google SEO Audit

The term for this is (SEO) Search Engine Optimization. With SEO, the organic search results (shown just below the paid ads) are where you want your business’ website ranking near the top. One of the most important foundational steps in the process is getting a Google SEO audit done on your website.

Considered the modern SWOT analysis for your business website (SWOT = strengths, weaknesses, opportunities, and threats,) SEO site audits are, in a nutshell, when someone is employed to examine a site with tools and their web expertise to pinpoint areas that need improvement.

The Importance of Google SEO Audits

Google’s Panda is a search filter that was introduced in February of 2011. It was designed to stop sites with poor quality content from getting ranking in Google’s top search results. Panda can adversely affect a website with thin, duplicate or low quality content.

Keeping the website up to date and optimized will keep the site out of Panda’s clutches. Google’s Penguin is a search filter that was designed to catch sites that are spamming their search results. These sites do this by buying links or getting them through link networks designed to boost Google ratings.

The Backbone of Google SEO Audits

SEO site audits are when a professional SEO company like ClickCentricSEO.com or an individual SEO expert is employed to examine a site with tools and their web expertise to indicate each of the four elements of SWOT.

There are many types of site audits. Here are some of the most common ones;

  • Security Audits – For site vulnerability are especially important for high value and high risk sites.
  • Red Flag Audits – Assesses a site for potential penalty issues.
  • Site Health Audits – Assesses the general site health or when there is an issue of decreased traffic.
  • Competitive Site Audits – Assesses site gaps with a sites competitors to see if there are any opportunities for growth.
  • Penalty and Recovery Audits – Assesses when a site has been algorithmically or manually penalized.
  • Attacked Site Audits – Assesses when a site has been attacked by negative SEO methods.
  • Usability Audit – Assesses a website’s usability.

The Google SEO audit is a technical analysis of a website. Based on that analysis, internal linking and keywords are analyzed and evaluated. Off-site aspects of the website includes online reputation, competitors, external linking and movements on the market.

Ensure Your Site is Google-friendly & Rankworthy

Googlebot is Google’s web crawling bot, often called a spider. Google uses a huge array of computers to “crawl” for billions of pages on the web. Googlebot’s crawl begins with a list of webpage URLs, generated by previous crawl results and enhanced with data provided by webmasters.

By getting a SWOT analysis for a website, it offers an evaluation of the website’s strengths and weaknesses. This evaluation is critical for any business that want’s to ensure its website is Google-friendly and rankworth for SEO.

Strengths and weaknesses looks internally at the business and see what the business can do to succeed. While most of the analysis is very subjective, it can provide many benefits for a business. These include insight on how the business can grow and by understanding industry structure by using the SWOT analysis in a profitable business plan.

The Ultimate Local SEO Checklist for 2015

As we wind-down 2014, we also down our tools on the conventional methods for SEO campaigns. 2015 will see a shift to a new concept called web presence optimization and businesses will be required to revise their current SEO listings and strategies to position them better for next year. There are several things to check as you prepare your business for new local SEO strategies for 2015. local SEO checklist

Evaluate Your Business

There are three important questions to ask about your business; where is your business now? Where do you want it to be? Where should it be? This will also mean running a checklist on all your local SEO listings in search engines which include the business name, email address, local phone number, website address and toll-free call number. If you don’t have a website for your business yet, this is the time to get one; that is if you want to stand a chance competing against established online marketing websites.

Get Connected on Google+

Every local business wants their brand to be ranked first on Google and if you are starting out with a website then you need a Google+ page to begin with. As you customize your Google+ profile, include all the details you can, such as your primary business categories, address, toll-free and local phone number and photos for both your profile and cover picture. This web property will help your company’s local SEO strategy.

Social Media Integration

Remember social media is a powerful marketing tool today and one easy way to get highly ranked in search pages. As you verify your NAP with Google directories and Data providers, you also need to make sure the information is consistent on social media websites like Pinterest, Facebook, Twitter or Yelp.
Citations local SEO

Be Consistent with Your Business Details

As you proliferate your business name, address and phone number (or “NAP,” in short) throughout the web, make sure they read the same everywhere. Search engines will easily index consistent information and rank it highly. On the other hand contracting business information may result to a harsh penalty by Google or Yahoo, so do it right the first time. For more information about this, visit the local SEO guide at www.TCTopofMind.com

Address All Aspects of On-site SEO

This is everything you do to your website to ensure it’s properly set-up for local SEO success. Check your URLS, are they SEO-friendly? Have you added Google maps on your contact page for clients to find you easily? Do you have your name, address and phone number on all your webpages? Are you using Schema markup where needed? Is your website earning or generating backlinks to build authority and search rankings?

For more information about on-site SEO and learning some powerful web presence optimization tips, we encourage you to scope out some of the local on-site SEO resources found at the Web Presence Group.

Get in Touch with Data Providers Traverse City SEO

Once you have your website content verified and all local SEO mapping set on search engines, you then need to verify your listings before submitting them to Data providers. These Data Providers will be responsible for providing your business NAP to various platforms on the web, thus you need to be sure that your listings don’t contradict. To understands how Data Providers operate, you can Google some of the industry players like Axciom, Infogroup, Factual and Neustar Localeze.

Besides verifying this long list of local SEO strategies don’t forget to treat your customer right. Aim to improve the loyalty of your customers to your brand and make it your business to know and understand their online experience with your website. Provide customer incentives or ready online product reviews whenever the customers requires, it’s a small gesture that will leave a lasting impact on your customers.

New Technology Advancements That Can Help Support Your Small Business

Just a few decades ago business was done without Internet, email, telecommuting, video conferencing, mobile marketing, or smartphones. Now huge amounts of data move through the Internet and email, communications are instantaneous, and powerful tools are in the hands of small business owners and their employees. Innovations and advancements in technology have improved small business operations and helped to turn small local businesses into global players. Small Business Technology Support

The explosion of the mobile technology and Internet brings seemingly endless potential of how they can be used to support your small business. This is keep changing every day and undermining the traditional structures of working that have prevailed for centuries. These changes have had a big impact on the ways the business world operates. This technological revolution is removing barriers in the way of free communication between people.

Embracing The New Wave of Business IT

Grace to the major technology advancements, we can now read, advertise, shop and bank with our mobile device. The convergence of mass mobile devices with the readily available internet services is challenging traditional business models and has delivered unimaginable benefits to both brands and consumers. From the way in which companies invest in small business software solutions to how they embrace IT support and consulting, the advancements today have had profound changes in how small business operate and thrive.

Due to the technology advancements and instant connectivity everywhere, the society is going through a radical makeover. This is increasing the velocity of business and changing our infrastructure needs. The demand for access to applications and business information through mobile technologies such as the iPad and iPhone, using Blackberry or devices running Windows 7 Mobile and Google Android is surging. Mobile technology allows employees to use company resources from anywhere. If security and protection of unique data is important, it’s critical to invest in network security and backup for small business operations

Leveling the Playing Field Among Big Corporate Players

Mobile devices can help employees stay productive whether the staff is our on sales calls, travelling to meetings, working from home or from a client’s site, or from anywhere on the globe. New technologies lead to new ways of working and mobile IT devices will change the way of doing business. Your team can become more creative and efficient.

Computer Network Support BackupFor the very first time the new technology advancements allow small businesses to level the playing field with larger corporations. Proactive small-business owners need to keep up with all these changes in technology. Advances in technology can make running your small business less expensive and easier. A small business can take advantage of technological advances in many ways:

  • Reducing business costs – Technology can reduce business costs by automating back office functions such as accounting, record keeping, and payroll.
  • Improve communication – Business technology can improve the communication processes through texting, emails, digital apps, and websites.
  • Potential increase in business – Small businesses are able to reach new economic markets by taking advantage of the technology advancements. Rather than just selling their services and consumer on the local market, small businesses can now reach national and global markets.

Another trend within the digital economy is using collaboration and sharing. High speed broadband allows video conferencing. Cloud computing allows collaboration and sharing via the Web. Harvesting expertise from people not employed by your business through LinkedIn and other social media networks is another notable trend.

New Opportunities to Grow with Technology

Besides the Internet, cloud computing, and mobile devices, other new advancements in technology can help support your small business as well. Facial recognition, augmented reality and virtual reality can help support the marketing efforts of a small business. New technologies also offer new opportunities to create and sell new products and services.

For example, investing in a 3D printer allows a small business to enter the market of 3D printing services. The miniaturization of the genetic analyzer tools allows a small business to invest in such a cutting edge technology and to offer genetic analysis services for people interested in their family tree and heritage.