New Website Provides Advanced Ecommerce SEO & Marketing Strategies

As the shift towards the digital shopping environment continues strong, SEO and ecommerce marketing will be a prime focus of many online retailers. Every aspect of online engagement relies on proper optimization and execution which drives traffic and shapes other aspects of product promotion, search marketing, and overall online visibility. In order to succeed at running and managing your online store, ranking above competitors in search results is key to success.

Ecommerce SEO Marketing Strategy

Ecommerce SEO marketing is a prime avenue for any online store looking to increase it’s customer base. There are many sites that offer SEO services for ecommerce sites; however, not all of them can guarantee high quality effective and measurable optimization services. It is upon business owners and ecommerce marketing teams to look for professionals with credible previous statistics.

Trusted Ecommerce SEO Tips & Strategies

One of the major challenges businesses have is in choosing the right company that can handle their optimization requirements. It is important to remember that application of inappropriate strategies and techniques may result in drastic negative impacts that can include fines and penalties from search engines like Google.

Ecommerce SEO Marketing (EcommerceSEOMarketing.com) is one of the most reputable platforms offering various SEO solutions for ecommerce websites and online businesses in general. Although the platform is relatively new, it has already handled some SEO for various businesses and its results are remarkable. The site utilizes a blog format that promotes learning and visitors can quickly grasp the basics of website optimization and SEO without spending any cent. The site is purposely designed in the educational-driven blog format and one can easily mistake it for a resource blog.

Ecommerce SEO Marketing features various articles containing insights, tricks and tips of developing superior SEO strategies and effectively implementing them to achieve higher ranking. However, they handle more than just providing relevant professionally researched information. This new site provides various solutions for optimization including the reputed Schema markup.

Leveraging Schema Markup for Ecommerce SEO

Schema markup has been widely accepted and is recognized by search engines like Google, Bing and Yahoo. It allows search engines to distinguish website contents and understand them when ranking. The specific contents like reviews, keywords, descriptions, Meta data, people and addresses can all be identified and understood better by search spiders.

Schema also enables quick and easy integration of other tools into the website without affecting ranking. There are various types of schemas including web page,calls-to-actions, search action, rating, brand person and objects among many others.

Ecommerce SEO Marketing also provides SEO and visibility solutions like strategy creation, website development, and management, integration of third party applications and tools as well as content management and marketing. They offer SEO audits for ecommerce sites to determine how existing strategies and tools are performing and identifying new areas which can be enhanced to improve ranking. There are three main audits available including link profile audit, front end audit and technical SEO audits.

This site is suitable for both small startup ecommerce sites and well-established businesses that require heightened optimization. They provide nicely structured high quality information as well as comprehensive ecommerce SEO solutions.

About 45% of all sales transacted in online ecommerce sites stem from organic search in engines like Google, Yahoo and Bing. This is why ecommerce businesses must employ superior SEO marketing strategies to increase website rankings. The abovementioned site provides an easier way of learning SEO tips and tricks. It also has vigilant customer support team that responds to all questions and inquiries. The blog format used allows quick learning and makes reading more interesting.

Advanced Eommerce SEO Tips for 2015

As 2015 approaches, a lot of things in the Internet marketing world are going to change and that includes traditional ecommerce SEO strategies for online stores. SEO 2015 Ecommerce

As ecommerce SEO grows to become more complex and search engines continue to raise their standards, you will need to do more than the common SEO techniques that used generate decent returns (i.e. meta data optimization and keyword inclusion).

This article is help you step outside the box of tradition thinking. Here are a few more advanced ecommerce SEO tips and strategies that will keep your online business afloat and thriving as we enter a new era of e-marketing.

1) Schema Markup

Schema markup are one of the most overlooked yet highly powerful ecommerce SEO strategies that emerged recently in just the past couple years. Schema markup is semantic vocabulary you attach to your website content (in basic HTML format) for search engines to better understand the content. As a result, search engines like Google provide more informative results to online users when searching keywords that relate to your business.

For example, the perfect Schema for a theatrical company could use their monthly calendar for shows as the meta-description that appears on search pages. This information becomes the schema markup, which any user would find useful when they are looking for particular shows to attend.

Other forms of Schema markup that will benefit ecommerce business include using names for new product as keywords, in-stock info or product availability, pricing, social sharing features (like Facebook or Twitter) or allowing users to pin items to their Pinterest boards.

2) High Resolution Images

Using optimized images isn’t enough anymore, search engines are now favoring quality images used on websites or advertising. It will be wise to invest in a good camera for capturing your new products or hire professional photography services for your product shoot.

An image with a size starting somewhere around 400kb-800kb has some quality resolution to be used on online ads. Clear and attractive images also encourage online users to click on the link; especially when posting ads on social media. Just be sure to optimize your images for faster rendering, as well as keyword inclusion for ecommerce SEO. For a good SEO guide on image optimization, click here.

3) Microdata Information SEO Ecommerce

Microdata is another form of semantic vocabulary used to attach clear meaning to online content for search engines. The best part about microdata is they are customizable to a more specific form to improve on leads. Microdata add more meaning to your HTML setup giving search engines more accuracy when leading internet users to specific information on your ecommerce website.

4) Track Your Heat Map

Your ‘Heat Map’ is the pattern of movement online users make with their cursor when browsing your website. A Heat Map will help you know on what part of your website clients are hovering to or lingering on more. With this information you can plant ecommerce SEO links strategically to encourage the users to click on them. Heat maps can also help you change website layout to a more SEO friendly version.

5) Social Signals

According to most professional ecommerce SEO analysts, social signals may not have a direct correlation to search engine ranking but they have been seen to have a causal effect in improving rankings. Social signals have a direct and indirect effect on organic rankings.

Directly, the signals help improve likes, page shares, user following, number of mentions on business products or links on social media pages. Indirectly, social signals increase inbound links and improve citations, increase positive user reviews and improve how long a user stays on your ecommerce website or visits again.

As we move towards a more complex channel in promoting online businesses, it is crucial to conform to the changes early in advance to keep your business on the same page with search engines. The above ecommerce SEO strategies are the advanced formula you will need to be successful in ecommerce SEO in 2015.