As we wind-down 2014, we also down our tools on the conventional methods for SEO campaigns. 2015 will see a shift to a new concept called web presence optimization and businesses will be required to revise their current SEO listings and strategies to position them better for next year. There are several things to check as you prepare your business for new local SEO strategies for 2015.
Evaluate Your Business
There are three important questions to ask about your business; where is your business now? Where do you want it to be? Where should it be? This will also mean running a checklist on all your local SEO listings in search engines which include the business name, email address, local phone number, website address and toll-free call number. If you don’t have a website for your business yet, this is the time to get one; that is if you want to stand a chance competing against established online marketing websites.
Get Connected on Google+
Every local business wants their brand to be ranked first on Google and if you are starting out with a website then you need a Google+ page to begin with. As you customize your Google+ profile, include all the details you can, such as your primary business categories, address, toll-free and local phone number and photos for both your profile and cover picture. This web property will help your company’s local SEO strategy.
Social Media Integration
Remember social media is a powerful marketing tool today and one easy way to get highly ranked in search pages. As you verify your NAP with Google directories and Data providers, you also need to make sure the information is consistent on social media websites like Pinterest, Facebook, Twitter or Yelp.
Be Consistent with Your Business Details
As you proliferate your business name, address and phone number (or “NAP,” in short) throughout the web, make sure they read the same everywhere. Search engines will easily index consistent information and rank it highly. On the other hand contracting business information may result to a harsh penalty by Google or Yahoo, so do it right the first time. For more information about this, visit the local SEO guide at www.TCTopofMind.com
Address All Aspects of On-site SEO
This is everything you do to your website to ensure it’s properly set-up for local SEO success. Check your URLS, are they SEO-friendly? Have you added Google maps on your contact page for clients to find you easily? Do you have your name, address and phone number on all your webpages? Are you using Schema markup where needed? Is your website earning or generating backlinks to build authority and search rankings?
For more information about on-site SEO and learning some powerful web presence optimization tips, we encourage you to scope out some of the local on-site SEO resources found at the Web Presence Group.
Once you have your website content verified and all local SEO mapping set on search engines, you then need to verify your listings before submitting them to Data providers. These Data Providers will be responsible for providing your business NAP to various platforms on the web, thus you need to be sure that your listings don’t contradict. To understands how Data Providers operate, you can Google some of the industry players like Axciom, Infogroup, Factual and Neustar Localeze.
Besides verifying this long list of local SEO strategies don’t forget to treat your customer right. Aim to improve the loyalty of your customers to your brand and make it your business to know and understand their online experience with your website. Provide customer incentives or ready online product reviews whenever the customers requires, it’s a small gesture that will leave a lasting impact on your customers.