Website Optimization Tips for Local Surgeon SEO Campaigns

The effectiveness of some Internet marketing and SEO campaigns have changed drastically in 2014. Several small business and surgery practices around the world have noticed significant drop in their Google rankings due to changes in the algorithm (mostly due to sketchy SEO practices that were short-lived.)Surgeon SEO Local

Local surgeon SEO plays a crucial role in the acquisition of new patients, as over 69 percent of people find their surgeons online. Any drop in search engine rankings means lower chances of drawing new patients to surgeon’s practice.

Surgeons that rank high on search results carry out local search engine optimization as they understand the benefits. Using surgeon SEO practices definitely puts them ahead of their competitors, which may be you. Some surgeon SEO techniques are now changing and there is less emphasis on keywords SEO specialists are still working on developing techniques after the unveiling of latest Hummingbird update to Google’s algorithm.

Let’s have a close look at some local surgeon SEO tips that will help drive a successful 2015.

Ensure The Site is HTML Error Free

For highest possible ranking, surgeons must ensure that their website is HTML error free. Correct coding in the website will help search engine bots to understand optimization and website structure in a much better way resulting in higher rankings on Google’s Local listings.

Surgeon SEO company, www.OptimizedSurgeons.com, offers free technical SEO audits for surgeons. This can reveal whether or not your site is rich with HTML errors, or clean and ready for more SEO love.

Segment Your Services Page

If you offer multiple services, break each one of them into individual landing pages. This will help Google algorithm better understand what each of these pages is about rather than just one page that lists all procedures offered by the surgeon.

In addition, Google gives priority to high quality content that’s useful to users. So a list of 10 services is not as useful as 10 separate pages, each of which described one independent procedure and its benefits. Potential patients who’re researching this procedure will also appreciate the added information.

Include Your Name, Address, Phone Number, Sitewide

Localizing your site so that users interested in any procedure in their hometown can easily find you will help boost your ranking on organic search results. Well, Google wants to know what you do, who are you and what’s the best you to find you and this is possible only with right information.

Your locally optimized site should use contact number with local area code on each page, and your business name and address should also be there on each page. These are called citations. And although in this context we’re talking about on-site citations, it’s also important to clean-up or build citations from other online directories for better ranking in the Google local listings. Check out this article for surgeon-specific directories for better SEO.

Leverage Hyper-local Targeting Local SEO for Surgeons

Even if you have a well-optimized Google Places listing, you may notice that Google just ranks you in the city of your address. However, if you’re like other surgeons you cover far more than just your local city. Since Google won’t rank you high for other cities, you will have to build content targeting other areas outside your local city.

Hyper local target marketing includes all local neighborhoods, surrounding area cities, zip codes, and even all well known landmarks. The fact is, when users search local they tend to start near their home before widening their search radius. If someone types in keywords and a neighborhood or local city you need to come up high on the page one of Google if you hope to get their business.

Use Calls-to-Action on Every Page

Viewers looking at your website would wan tot call your office to schedule an appointment about any procedure they’re interested in. So a call to action at the end of every page of your website is very important. A contact form is also helpful since many people prefer to send messages online or may be bit reluctant to speak about their concerns to a live person initially.

These tips are simple solutions that are often overlooked by surgeons, yet could have more patients calling their practice than they’ve ever expected!

When & Why Invest in Calibration Services

To ensure quality manufacturing operations it is critical to make sure that your measuring instruments are calibrated properly. Measuring instruments that doesn’t read accurately can compromise the integrity of your quality assurance documentation and quality control process. Calibration

Inaccurate instruments can destroy confidence in measuring results, and at their worst, can result in manufacturing of nonconforming parts. Calibration services represent an important manufacturing discipline and it should be considered as an investment that builds the foundation upon you can built your quality assurance program.

More than simple adjustments

Calibration services determine the deviation of the indication supplied by a measuring instrument from the true value of the measurement. The results of the calibration process are used for instrumentation and gauge adjustment. However, calibration services go beyond just a simple adjustment, and provide traceability back to a master source. The calibration process comes with extra value added.

A well-trained instrumentation technician will determine the accuracy of the instrument by comparing the measurement with a recognized standard master artifact. The calibration process follows a set of test procedures that are developed for each specific instrument. The measuring operation is performed in conditions near to ideal in order to assure that the instrument is not influenced by intervening factors and the readings show real accuracy and repeatability.

When it comes to calibration services, companies like OQ International have a choice to set up their own in-house calibration laboratory, return gauges to the original manufacturer for calibration, or send gauges to commercial calibration services. Because establishing an in-house calibration service would represent a significant investment in trained personnel, equipment and facilities, using independent commercial calibration services can be a better alternative.

The importance of specialized calibration services Calibration Technician

Companies specialized in calibration services are equipped with state of the art laboratories. The lab environment is well controlled, with all the various parameters such as barometric pressure, temperature, elevation, latitude, and humidity. The accurate measurement of environmental conditions and the precision control and make the main difference between an average industrial calibration laboratory and cutting edge labs like those found in companies specialized in calibration services.

The other important consideration is equipment and instrumentation. In order to accurately calibrate precision instruments is necessary specialized lab equipment such as auto-collimators, interferometers, rotary tables, and gauge block comparators. Because this type of equipment is usually expensive it is generally found only in independent calibration labs.

How often is enough?

Although there are no rules that dictate how often should be performed calibration on the measuring instruments, the main factors that determine the calibration frequency are mishandling and usage.

There are many quality control specialists who are assuming that measuring instruments need be calibrated annually. However, that is not true and calibration process should occur at regular intervals determined on the basis of the manufacturer recommendations, purpose, stability, and usage. Whenever an even occurs that affects the instrument’s accuracy, recalibration should be performed.

There are many available companies that offer calibration services and you have to select the right one depending s upon your particular needs. Always pick an accredited calibration service. The company should provide formal evidence their competency in performing instrument accuracy assessments. A calibration service should indicate the industry standards used by the procedure and provide a report that states the accuracies of measurement results, the resolutions, and the tolerances.

New Technology Advancements That Can Help Support Your Small Business

Just a few decades ago business was done without Internet, email, telecommuting, video conferencing, mobile marketing, or smartphones. Now huge amounts of data move through the Internet and email, communications are instantaneous, and powerful tools are in the hands of small business owners and their employees. Innovations and advancements in technology have improved small business operations and helped to turn small local businesses into global players. Small Business Technology Support

The explosion of the mobile technology and Internet brings seemingly endless potential of how they can be used to support your small business. This is keep changing every day and undermining the traditional structures of working that have prevailed for centuries. These changes have had a big impact on the ways the business world operates. This technological revolution is removing barriers in the way of free communication between people.

Embracing The New Wave of Business IT

Grace to the major technology advancements, we can now read, advertise, shop and bank with our mobile device. The convergence of mass mobile devices with the readily available internet services is challenging traditional business models and has delivered unimaginable benefits to both brands and consumers. From the way in which companies invest in small business software solutions to how they embrace IT support and consulting, the advancements today have had profound changes in how small business operate and thrive.

Due to the technology advancements and instant connectivity everywhere, the society is going through a radical makeover. This is increasing the velocity of business and changing our infrastructure needs. The demand for access to applications and business information through mobile technologies such as the iPad and iPhone, using Blackberry or devices running Windows 7 Mobile and Google Android is surging. Mobile technology allows employees to use company resources from anywhere. If security and protection of unique data is important, it’s critical to invest in network security and backup for small business operations

Leveling the Playing Field Among Big Corporate Players

Mobile devices can help employees stay productive whether the staff is our on sales calls, travelling to meetings, working from home or from a client’s site, or from anywhere on the globe. New technologies lead to new ways of working and mobile IT devices will change the way of doing business. Your team can become more creative and efficient.

Computer Network Support BackupFor the very first time the new technology advancements allow small businesses to level the playing field with larger corporations. Proactive small-business owners need to keep up with all these changes in technology. Advances in technology can make running your small business less expensive and easier. A small business can take advantage of technological advances in many ways:

  • Reducing business costs – Technology can reduce business costs by automating back office functions such as accounting, record keeping, and payroll.
  • Improve communication – Business technology can improve the communication processes through texting, emails, digital apps, and websites.
  • Potential increase in business – Small businesses are able to reach new economic markets by taking advantage of the technology advancements. Rather than just selling their services and consumer on the local market, small businesses can now reach national and global markets.

Another trend within the digital economy is using collaboration and sharing. High speed broadband allows video conferencing. Cloud computing allows collaboration and sharing via the Web. Harvesting expertise from people not employed by your business through LinkedIn and other social media networks is another notable trend.

New Opportunities to Grow with Technology

Besides the Internet, cloud computing, and mobile devices, other new advancements in technology can help support your small business as well. Facial recognition, augmented reality and virtual reality can help support the marketing efforts of a small business. New technologies also offer new opportunities to create and sell new products and services.

For example, investing in a 3D printer allows a small business to enter the market of 3D printing services. The miniaturization of the genetic analyzer tools allows a small business to invest in such a cutting edge technology and to offer genetic analysis services for people interested in their family tree and heritage.

Advanced Weighing Scales for Mining and Payload Management

Mining Truck ScalesWeighing scale systems are critical for today’s mining industry. The purpose of mining scales and related weighing equipment is to calculate and analyze payloads – that is – to determine the weight and value of materials that are being extracted/mined which are later sold and distributed to buyers. In short order, mining scales help to measure trucks to see how much product is ready to come out with regards to its total value to the buyer at large. This can help to fulfill orders to where they are as accurate as possible in accordance with one’s ongoing requirements.

Whether for haul trucks, rail cars, conveyor belts, or on-board, mining scales are for both payload valuation as well as safe and sufficient distribution.

The key for using such heavy-duty scales is to ensure that all mining trucks being used are loaded safely. All trucks need to keep within certain weight parameters so they will not be at risk of damages from extremely heavy payloads. This is for both safety as well as legal limits for transport.

The great part of mining scales is that they may be used in a variety of forms. Many fine options may be used for the demands that one has to work with. This listing of options is divided between the options for smaller loads and ones for the largest setups.

On-board Truck Scales

On-board mining truck scales are often used as a means of taking a look at the weights as they go into the mining carrier. These are often prepared by using a series of load cells scattered around the truck bed. The cells will be linked up to a digital readout device that will analyze the total weight of the materials being added into the bed as they come about.

What makes on-board truck scales advantageous is that they prepare a more accurate readout that is easy to configure and will not be all that hard for anyone to measure. In addition, on-board mining truck scales will be more affordable than many other models because it does not require massive pieces of equipment to lug around and install in set spaces.

Portable Axle ScalesPortable Scale

The portable axle scale is the next option to take a closer look at. This is a choice that features a flat bed material. It works in many configurations and is engineered to where it will read out the truck as it goes over its body. The material will measure the weight of a truck as it is empty and then analyze the truck when it has a full load to move over.

This works well in that it can handle a very large number of tons. Some of the biggest models can handle 500 tons of materials or even more at the most. All items are also easy to set up, configure and transport so it will not be too much of a burden for anyone to get something measured and moved around as needed.

Rail Scales

Sometimes the demand for a product may come from the use of a rail scale. This is a type of scale that features a better solution for when a train car has to be measured. A rail scale will be applied onto a series of train rails. It will be measured based on the length of the train car and how the wheels are arranged. In Motion Rail Scale System

The train car will have to go over a series of spaces on the rail. The rail scale will then measure the train car based on its overall amount of pressure as it goes over a surface. This is reviewed to determine what the car weighs. It can be measured before the car is loaded with mining materials and again after.

Rail scales are an easy-to-use scale setup that may be added onto any train track. It may work wirelessly with a readout device and will not require difficult or hard to manage materials as needed. Portable and in-motion rail scales, like those at WalzSale.com, can even be removed and adjusted based on the size of the car being utilized at a given time. This makes for a very versatile rail scale setup that can be integrated at various points on the train track.

Apply Advanced Weigh Scales to Your Mining Operation

All mining scale options can be suitable for many needs that people might require. It is always best for any mining site to take a look at the vehicles they use and their approximate weight capacities to determine which scales work best.

A smaller series of sensors may work for smaller vehicles while axle and rail scales may work for some of the largest materials that can be used. Any of these options will certainly fit in quite well with the requirements that one might have when getting a space ready for any purpose one wants to follow with.